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Main Purpose of Job
Develop and implement robust and well considered Industry marketing strategies aligned to the business strategy and objectives for the Energy & Resources and Consumer Business Industries.
Key Performance Areas
Interrogates, clearly understand and communicates the agreed strategic objectives of the industry and of C&I as a whole and translates this into a marketing strategy that supports the firm in achieving its Industry revenue targets
Understands service offerings and products of the firm and understands and supports the business growth targets, remaining current on industry performance, client news and market developments
Provides input into annual budget to line manager and Industry strategist for drafting of marketing budget.
Compile campaign budgets and campaign performance reports for stakeholders.
Differentiators for this specific role:
Marketing strategy development
Develop a robust and well considered strategic marketing plan, aligned to Industry business strategy and objectives – with particular focus on Industry bold plays & growth platforms – for both the Energy & Resources (ER&I) and Consumer Business Industries.
Performs competitor research and analysis.
Displays subject matter expertise and strategic insight
Implementation of Strategy & Marketing Plans
Manage and monitors implementation of the ER&I & consumer industry marketing plans.
Facilitate the development of marketing collateral, including but not limited to relevant online and digital content.
Track and measure performance, including ROI and assessing channel effectiveness.
Keep industry community informed of marketing activities across the firm and drive connectivity between industry, service line and firm-wide marketing initiatives.
Implement and drive Account Based Marketing on selected client accounts.
Provide marketing support on selected Market Offerings and Industry executive learning courses.
Provide marketing support on selected Client programmes.
Consistently complies with Deloitte brand and corporate identity guidelines and produces documents and work of appropriate quality and compliance.
Actively include brand positioning in outputs.
Ensure that strategic themes are integrated into the Industry & Account Based Marketing plans.
Effective performance management of team members that enables the team to grow and thrive.
Provides constructive, timely feedback on a weekly basis or more often if required.
Technical mentoring and guidance in strategic marketing.
Effective performance management based on the team members specific needs.
Active development of team members towards their learning, development and milestone goals.
Serve as a trusted advisor to the team and Industry programme members.
Builds professional relationships with stakeholders, C&I teams and global MF counterparts.
Seek opportunities for collaboration across marketing and broader C&I teams.
Minimum Qualification: B Degree (Marketing/ communications/ commerce)
Desired Qualifications: Postgraduate qualification (Marketing/ communications/ commerce)
Minimum Experience: 7 years’ working experience within the relevant function
Desired Experience: 2 years at Senior Consultant level within the function
The list of tasks / duties and responsibilities contained in this document is not necessarily exhaustive. Deloitte may ask the employee to carry out additional duties or responsibilities, which may fall reasonably within the ambit of the role profile, depending on operational requirements.
*Please note that this job advertisement provides a summary of the capabilities required and all candidates shortlisted will receive a full list of capabilities
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