Internship: Marketing Assistant Good Hope FM (12827) at The South African Broadcasting Corporation (SABC)

Key Accountabilities:

• Provide support during organization events/campaigns for the station.
• Branding of all events and outside broadcasts to ensure maximum exposure informed by a branding plan.
• Identify and ensure participation in key events/campaigns that are in line with the station’s target market to maximize awareness and grow listenership.
• Execute the implementation plan to improve the image and positioning of the brand.
• Coordinate with suppliers and ensure that all brand material is delivered and available at events.
• Coordinate and conceptualize the procurement of promotional materials for the stations.
• Drafting of business plan for events and campaigns.
• Conceptualize innovative and impactful activations and competition mechanics.
• Prepare digital brief for digital assets for all campaigns. 
• Coordinate the implementation of promotions and briefings on air.
• Create briefs to programming to ensure that all marketing campaigns and on air promotions are effectively implemented on air and on the ground.
• Coordinate the procurement and delivery of the prizes to the station.
• Co- ordinate on air promotions ensure that winners are notified, and prizes dispatched and do follow-up.
• Possess strong copyrighting capabilities.
• Identifying opportunities that can be used to promote and / exploit the brand.
• Collate information, targets and brand marketing reviews.
• Prepare the presentation for stakeholder.
• Communicate with internal/ external stakeholders to ensure effective relationship management. 
• Consult and provide feedback on the status project of on-air promotions and marketing activities.
• Communicate brand activities to the media and public to maximize brand awareness.
• Collate and drafting of business plan/ trade exchange for events and campaigns.
• Drafting of weekly/ monthly reports and post campaign analysis
• Manage the general marketing office admin tasks to ensure efficiency.
• Document and co-ordinate promotional materials for the station.
• Make follow up on invoice and payments.
• Ensure compliance to SABC policies and procedures:
• Procurement
• PFMA
• Internal Standard Operating procedure.

Requirements:

• National Diploma or Degree in Marketing, Communication, or related disciplines (NQF Level 6)
• Stay abreast of industry trends.
• Understanding of Marketing environment
• Basic understanding of radio industry
• Computer Literacy (Microsoft Package and SAP)
• Project management
• Planning and organising
• Communication (spoken and written)
• Interpersonal skills