Junior Content Strategist at Valenture Institute

Day-to-day responsibilities include:

• Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
• Work with the Marketing and Creative Studio team to deliver content assets that are coherent with the product brand guidelines and strategy.
• Assist with creating and advancing the marketing and social calendar. With the Head of Content apply data-driven insights to future content strategies.
• Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas.
• Create and edit content, mobilising storytelling opportunities on all channels — owned, earned and paid platforms.
• Work with and supervise a copywriter to produce content for social, editorial, and web communications.

Team responsibilities:

• Thrive in a fast-paced, collaborative start-up environment with a high-volume workload often requiring short turnaround times.
• Continually raise the bar on creativity, writing fresh copy that connects with the product-specific target audience and drives action.
• Comfortably vary voice, style, and other characteristics to suit the product vertical or specific audience.
• Create and edit digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Mailchimp and Klaviyo.
• Experience with SEO tools.
• Collaborate with content management teams, creative teams, writers to implement the strategy.
• Oversee writing style and tone for all content.

Requirements

• Tertiary education from a qualified institution with at least 2-4 years experience.
• Exceptional writing and research skills.-
• Ability to work independently and with a team to meet deadlines.
• Excellent organisational skills and multitasking ability.
• Excellent understanding of the English language.
• Digital Marketing experience.
• A creative mind – no idea is too "out of the box for us".
• PR experience would be an advantage.

Benefits

• Family member discount for Valenture Institute
• Remote work
• Voluntary savings programme