Junior Social Media Analyst (Fixed-term contract) at Publicis Groupe

About the Job

Job Description

• The Junior Social Media Analyst is responsible for assessing, reporting on and offering insights for the success of social media campaigns. By utilizing the social media toolset at the agency and analysing the brand’s social media ecosystem and performance of planned activity across channels, the Junior Social Media Analyst can help the agency demonstrate the effectiveness of strategies and creative activity. Social media analysts are also responsible for accurately depicting performance and recommending optimisations based on how audiences have responded.

The role will entail:

• Social listening tool setup including keywords, query parameters and dashboards.
• Pull and interpret data from social listening tools such as volume, sentiment, influencers etc.
• Analyze social media post metrics.
• Analyze and report on content and campaign performance using social media management tools.
• Report on website traffic using Google analytics.
• Researching and recommending new social media trends and tools.
• Create monthly, quarterly and annual reports to measure campaign performance and simply visualize data.
• Work together with Strategists to provide actionable insights of social data for content improvement.
• Stay up to date with, and compile thought leadership on social media and internet marketing industry trends and developments on social platforms.
• Collaborate with the broader social media, strategy and creative teams to ensure insights are used for the optimisation of content.
• Manage your workflow, time and meet agreed deadlines.
• Good understanding of social media performance metrics, benchmarking and digital best practice.

Skills:

• Strong analytical and strategic skills.
• Ability to work well as part of a team.
• Curious and solution orientated mindset.
• Confident in a high-performance deadline driven environment.

Qualifications

• Relevant marketing/communications/business analytics diploma/degree.
• Additional Social Media analytics and/or social listening certifications will be advantageous.
• Minimum of 1 year working experience in the field of data analysis.
• 2+ years’ experience in use of social listening and social media performance tools.
• Proficient in Microsoft Office programmes.