Jupidex: Sales Manager at Plennegy Group

Job Description

• Jupidex (Pty) Ltd, which forms part of the Plennegy Group, is a market leader in Southern Africa regarding the distribution and service of high-quality equipment for Soil Preparation, Seeding, Spreading, Hay & Forage and Spraying. Founded in 1999, originally trading as Kverneland South Africa, the Head Office remains in Pietermaritzburg in the heart of the KwaZulu-Natal Midlands. With world renowned brands such as Kverneland, McHale,Andreoli, Toscano, Kayhan Ertugrul, Izelmak and Carrarospray it emphasizes the passion Jupidex has for distributing the best Agricultural products in Southern Africa. With extremely knowledgeable Sales Specialists and Product Managers supported by Jupidex branches and our extensive dealer networks, Jupidex makes it their goal to provide a professional service to the farmers in Southern Africa.
• The following position has become available at Jupidex (Pty) Ltd: Sales Manager.

RESPONSIBILITIES:

Team Development and Training:

• Attract, hire, and nurture a top-tier sales team, cultivating a culture focused on excellence, accountability, and continuous improvement.
• Offer ongoing coaching and professional development to enhance the team’s skill set and overall performance.
• Establish clear objectives and performance expectations, conducting regular assessments and providing constructive feedback.
• Track and evaluate sales team performance, delivering detailed reports and actionable insights to senior leadership.

Sales Forecasting and Budgeting:

• Design and implement robust sales strategies to meet unit sales and revenue objectives.
• Establish and optimize processes and tools to drive sales efficiency and performance.
• Conduct detailed market analysis of agricultural activities to identify equipment needs and tailor solutions for each market segment.
• Stay updated on technological innovations in agricultural equipment and evaluate their potential to influence business growth.
• Create an annual sales budget with a focus on key product segments and market priorities.
• Develop and execute a sales plan aimed at achieving set unit, gross profit, and pricing per product (PxP) targets.
• Track performance against the sales budget, providing ongoing reporting and actionable insights to management.
• Adapt sales strategies and plans in response to changing market dynamics and financial performance metrics.
• Ensure the successful attainment of sales budget targets through proactive management and adjustments.

Sales & Marketing Actions:

• Implement targeted initiatives to promote the brand and products in designated regions, such as organizing study groups, farmer groups, demonstrations, and events with agricultural institutions, including schools, colleges, and universities.
• Proactively identify and initiate sales and marketing opportunities through continuous market analysis and identification of growth prospects.
• Build and maintain strong relationships with suppliers, ensuring a competitive and readily available product portfolio.
• Execute sales and marketing activities aligned with the overall strategic plan.
• Support dealers in forecasting sales growth within their Area of Responsibility (AOR).
• Develop and implement contingency plans to mitigate the impact of economic fluctuations or unforeseen market disruptions.

Strategic Partnerships and Alliances:

• Establish and maintain strategic partnerships with relevant industry organizations, including suppliers, distributors, and service providers.
• Collaborations with other Businesses such as Seed and other input providers.
• Explore co-branding or collaboration opportunities with complementary businesses to enhance market reach and value proposition.

Market Expansion:

• Assess and manage risks associated with market expansion, sales activities, and operational growth.
• Identify and capitalize on new market opportunities both domestically and across Africa.
• Formulate strategies to penetrate emerging markets and broaden the company’s presence in the agricultural equipment sector.
• Collaborate with sales and marketing teams to customize product offerings and marketing approaches for new markets.
• Develop and implement a "Right Dealer" strategy and expansion plan within the markets worth winning (MWW).
• Build and enhance B2B channels through the development of operational capacity and capabilities.
• Establish and grow B2C channels by delivering a differentiated and exceptional customer experience.

Customer Relationship Management:

• Foster and maintain strong, long-term relationships with all stakeholders, ensuring continued collaboration and mutual benefit.
• Guarantee dealer and customer satisfaction by addressing concerns quickly and always upholding high service standards.
• Design and implement loyalty programs and initiatives aimed at retaining existing dealers and customers and expanding the customer base.

Administration:

• Develop robust knowledge of all products in respective segment.
• Monitor industry trends and competitor activities and provide feedback and insights to Suppliers based on customer and market needs.
• Track expenses in an organized fashion.
• Report weekly/monthly on the status of field marketing activities.
• Document and share lead/customer intelligence with sales team.
• Open communication to Chief Operating Officer.

Job Requirements
REQUIREMENTS:

Education:

• Min: Post-Matric Certificate/Diploma.
• Ideal: Degree in agriculture/business/marketing or a related field.

Legal Requirements:

• Min: Driver’s License, Passport and Police Clearance.

Training:

• Min: Sales/Marketing, Presentation Skills, Computer Skills.
• Ideal: Sales/Marketing, Presentation Skills, Computer Skills, Public Relations.

Hazard & Safety Requirements:

• Min: Occupational Health & Safety.

Experience:

• High level of product application knowledge: 5-10 years’ experience