Key Accounts Analyst at The South African Breweries (SAB)

Job Description

The key purpose of this role is to deliver clear actionable insights to the Key Account Manager that drive profitability or growth opportunities within their markets. In Key Accounts (In home) we deal with 31 groups and +/-4000 outlets. This position’s main purpose is to ensure our reporting capability externally with customers is taken to an advanced level in terms of analysis, insights, profitability and measurement of KPI’s.

The Key Accounts Analyst will provide assistance to the Director: Key Accounts (In Home) in an analytical role, using all data available (SI, PowerBi, IRI Aztec) to format automated tracking monthly reports, combine this data with insights data to format conclusive insights by Key Account to drive the SAB business with the respective Key Accounts.

Key roles and responsibilities:

Data Analysis

• Out of till data –Drive insight driven decision making from the data available
• Prepare, analyze and report on a monthly/quarterly basis the Top end retail chains National/Regional/District volume and value share insights reports (including LADs, Beer, Cider and RTDs). This would include brand pack analysis. Highlighting trends and possible opportunities available.
• Share monthly Top end retail chains Regional/District volume & value shares to sales teams including outlet share reports.

SAP (SI) reporting

• Utilize SI reports to update on a monthly basis the Customer National/Regional and Total Key Accounts reviews
• Quarterly to update the regional presentations and attend Regional Key Account Trimester workshops
• Determine Annual volume targets by Key Account and Total
• Determine Monthly volume forecast for Total Key Accounts and track on a daily/weekly/monthly basis
• Determine and track Brand targets per Key Account Other/General
• Deliver and upgrade current reporting to ensure we are meeting needs of key stakeholders.
• Attend meetings with the KAMs to present insights and analysis on a quarterly basis
• .Establish monthly targets by Key Account and Key Account Manager, set out by brand, pack and category.
• Work with the Revenue team, to track performance of Key Accounts business probability and aligned to business asks
• Set Net Revenue per HL targets by Key Account and Total Key Accounts with Finance and track on a monthly basis

Trading Terms

• Key Operating Process (KOP)
• Coordinate and assist the Director Key accounts to draw up timetable for key deliverables of KOP process
• Create and update current templates for KAM’s to review
• Set up sessions with the GAMs and team to complete these templates
• Prepare, update and complete the Trading Terms Finance budgets by Key Account together with the KAMs, GM and Finance.
• Prepare and complete the Trading Terms Finance Budget presentation with the GM
• Work with GM to complete Trading Terms Finance Budget/MD presentation which include Market overview, Key account performance, Finance Budgets, Category and Push & pull integrated calendars review, which is presented to the Managing Director, Sales Director, General Managers, National Trade Marketing managers

Joint Business Planning (JBP)

• Assist the Key Account Manager in Joint Business planning process for select Retailers.
• Assist with the documentation and attend the Final JBP presentation.
• Drive JBP integration with business use through BEES Link.

Profile:

• 3-year Business Degree
• 5 years+ relevant commercial experience, including experience of best practice
• Minimum 3 years Off premise SAB or FMCG Trade Marketing experience with analytical capability at a high level
• MsOffice –advanced Excel, PowerPoint, Word Ability to convert data into insights in the Key Account environment.
• Must have dealt with Nielsen and or IRI Aztec at senior level
• Ability to deal with senior key stakeholders within the organisation
• Finance and analytical background is key for this individual to succeed in this challenging role
• Strong analytical ability to generate insights and recommendations out of data.