L'Oreal SSA_ Marketing CO-ordination Manager Garnier SSA at L'Oréal

KEY JOB ACCOUNTABILITIES

• Support and execute the zone's brand strategy by translating zone priorities into actionable marketing plans; drive portfolio activation and country enablement to deliver brand growth and a consistent consumer experience across the zone.
• Support the development of the zone's 3-year marketing plan under the guidance of the Brand Business Leader; contribute to portfolio prioritisation across new launches, pillar product renewals and core catalogue animation
• Collect and synthesise consumer and market insights from countries; consolidate findings into clear, actionable recommendations to inform zone and DMI decisions
• Coordinate and track the end-to-end delivery of international launches at zone level, ensuring timelines, deadlines and brand guidelines are respected across all markets
• Prepare and adapt marketing mix materials (IMC/360/Digital/Retail) to ensure zone-level relevance; support countries in localising communication assets (artwork, imagery, digital, point of sale)
• Animate the countries on a day-to-day basis, serving as the primary operational contact point; equip local teams with the right tools, toolkits and angle of attack to bring brand experiences to life
• Monitor core catalogue performance and pillar product animation across markets; flag deviations and propose corrective actions to the Brand Business Leader
• Contribute to budget tracking and investment follow-up across the zone portfolio, supporting accurate forecasting and spend allocation
• Prepare presentations and reporting materials for zone and top management meetings; ensure messaging is clear, structured and aligned with zone priorities
• Share zone and country best practices to strengthen marketing capability and consistency across the zone
• Support the development of junior team members and contribute to a collaborative, high-performance team environment

Specific to Selective Divisions:

• Support brand patrimony stewardship by ensuring all zone activations are aligned with the brand's sense of purpose and identity guidelines
• Assist in the coordination of B-to-B activations in partnership with retail and education teams
• Review and validate compliance of marketing materials (artwork, imagery, digital, point of sale, education materials) ahead of country deployment

Specific to CPD:

• Support local adaptation of communication materials (artwork, advertising materials) for country use
• Contribute to media and promotional plan inputs; assist in the coordination of market research initiatives across the zone

PROFESSIONAL & TECHNICAL COMPETENCIES

MARKET & CONSUMER INSIGHT

• Identifies market drivers and emerging consumer trends
• Translates trend data and consumer knowledge into actionable, meaningful insights

BRAND DEVELOPMENT

• Understands and applies brand strategy fundamentals
• Supports the development of integrated campaigns that resonate locally
• Builds retail and shopper awareness into activation planning

ACTIVATION EXCELLENCE

• Delivers marketing activations with rigour, agility and attention to detail
• Manages multiple projects simultaneously across complex, multi-market environments
• Integrates sustainable and business-conscious thinking into daily work

COLLABORATIVE LEADERSHIP

• Builds strong relationships with country teams, zone functions and partner agencies
• Shares tools, learnings and best practices to uplift marketing capability across the zone

L'ORÉAL COMPETENCIES

• INNOVATOR
• STRATEGIST
• PEOPLE DEVELOPER
• INTEGRATOR
• ENTREPRENEUR