Lead: Client Engagement at Capitec Bank

Purpose Statement

Are you passionate about influencing consumer behaviour and building relationships between consumers and brands? Become a part of one of the top marketing teams in the country and contribute to building one of the strongest and fastest-growing financial brands in the world.

This position leads a small team of specialists in the Client Engagement department in Capitec, to analyse, understand and influence over 18 million Capitec clients through effective omnichannel communication. It reports to the Client Engagement manager and contributes to the overall Client Engagement and Marketing Strategy.

Growth opportunities include exposure and direct engagement with the rest of the marketing, data and digital functions and key operations teams in the company as well as relevant training and development in the role. Lateral moves and internal promotions within the department and company are encouraged which can create exciting prospects.

WHAT WILL MAKE YOU SUCCESSFUL?

• A positive can-do attitude, energy and an affinity for working in high-performance teams
• Experienced or educated in consumer behaviour/behavioural psychology
• Relevant experience in digital marketing, CRM and direct marketing
• Understanding of data, reporting and analytics
• Potential and passion for leading people

Experience

MINIMUM:

• 5 years’ proven experience in a similar environment
• Previous Leadership experience
• Drafting business cases, marketing plans
• Operating in a campaign coordination role
• Digital marketing, CRM, customer loyalty and communications
• Interpret data and reports for analysis
• Performance marketing and direct marketing
• Creating and developing content and content strategies
• Previous project management experience
• Agency / stakeholder management experience

IDEAL:

• 5+ years’ proven experience in marketing, client engagement, project delivery & implementation.
• Digital Campaign management agency experience
• Specific experience in Agency Management would be advantageous
• Experience in managing / leading a team of specialists within an Agile environment.

Qualifications (Minimum)

• Bachelor's Degree in Marketing or Business Management

Qualifications (Ideal or Preferred)

• Honours Degree in Marketing or Business Management

Knowledge

MINIMUM:

• Strategic marketing management
• Psychology and Behavioural Economics
• Data analytics application in a Client Engagement environment
• Client Relationship Management - Campaign management / Client value management
• Internal and external communications
• Performance marketing
• Leadership principles

IDEAL:

• Digital Marketing: digital campaign management in agency environment i.e. Programmatic marketing
• Data analysis, client profiling and segmentation
• Brand Management
• Data analysis, client profiling and segmentation
• Project management (Agile) principles
• ROI analysis
• Client Engagement reporting
• Voice of client
• Business case development

Skills

• Analytical Skills
• Attention to Detail
• Commercial Thinking Skills
• Communications Skills
• Leadership Skills