Lead Generation Specialist (Centurion) at AVBOB South Africa

Description

• We are looking for a Lead Generation Specialist to join our Brand and Advertising team. You will play a central role in placing the advertisments and media placement to generate leads for the various call centers as well as maintaining and improving the lead generation system for the AVBOB Group under the guidance of the Manager: Brand and Advertising. We are expanding into new business areas and need an expert lead generator to identify potential new customers for our products, to oversee lead generation campaigns and generate quality leads for our direct sales department.
• You will be working for a well-established company that is over 100 years old, with strong values. In return for your services, you will receive a competitive package. You will be part of an organisation that values employee development and rewards excellent performance.

YOUR RESPONSIBILITIES WILL INCLUDE THE FOLLOWING:

• Develop and implement the AVBOB Group’s Lead Generation strategy.
• Coordinate activities for the formulation and execution of lead generation strategies in alignment with the Group’s overall business objectives.
• Co-ordinate the lead generation campaigns with the various agencies, create the content and platforms for the various lead generation campaigns.
• Manage the hot leads through the leads generation system.
• Extract useful insights from the data sent through to the call centres and extract that from the reports received from the call centres.
• Oversee the Lead Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.
• Conduct research to identify and test new lead generation channels and platforms.
• Develop and refine messaging across various platforms to improve lead quality.
• Advise and collaborate with call centre managers on effective dialler strategies for leads.
• Administer data in compliance with the PoPI Act and DMASA requirements.
• Ability to work both internally and externally with various agencies and call centres.
• Understanding of different call centre management tools and how to integrate them.
• Budget management skills, with a strong attention to detail.

Requirements

• Bachelor’s degree or relevant industry qualification is advantageous.
• At least 4 years’ experience in data and lead generation analysis.
• Experience in lead generation in call centre environments.
• Knowledge of CRM and database management tools.
• Advanced Excel skills.
• Strong knowledge of different media, digital  and social media platforms.
• Strong production skills (e.g., TV, Radio, Digital platforms).