Capitec Bank is a South African commercial bank. As of February 2017 the bank was the third largest in South Africa with 120,000 customer opening new accounts per month.
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To lead the planning, coordination, and execution of Capitec’s PR initiatives. Ensure alignment with brand objectives, contribute subject matter expertise, and manage day-to-day delivery in collaboration with internal teams and external partners.
Experience:
3–5 years in a PR, communications or event coordination role.
Experience working with external agencies and managing vendor relationships.
Proven track record of executing PR campaigns and coordinating events.
Exposure to media pitching, press release writing and stakeholder engagement.
Experience in budget tracking and reporting is beneficial.
Writing for press releases, pitches and internal communications
Communication for stakeholder engagement.
Building and maintaining relationships with journalists and media outlets.
Qualifications (Minimum)
A relevant tertiary qualification in Public Relations
Knowledge:
Understanding of public relations principles, media engagement, and event planning processes.
Knowledge of key media outlets, journalists, and trends.
Knowledge of how PR and events contribute to brand positioning and reputation.
Understanding of how PR integrates with broader marketing efforts (e.g., digital, ATL).
Awareness of how to track media placements and measure PR effectiveness
Project management principles and practices
How to develop engaging story angles and event concepts that align with brand strategy.
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