LinkedIn Ads Specialist at Pavago

About the Role

• We’re hiring a LinkedIn Ads Specialist to manage and optimize high-performing LinkedIn advertising campaigns across multiple client accounts.
• You’ll oversee campaign strategy, execution, optimization, and reporting for a portfolio of 10–15 clients — with a clear focus on driving leads, improving CPL, and maximizing ROI.
• If you’re experienced in LinkedIn Campaign Manager, B2B lead generation, and performance optimization, this role is for you.

Responsibilities
Campaign Strategy & Execution

• Plan, build, and manage LinkedIn Ads campaigns across multiple client accounts
• Conduct audience research and targeting strategy development
• Test and optimize ad creatives, formats, and messaging
• Align campaigns with client goals, budgets, and KPIs

Performance Monitoring & Optimization

• Monitor campaigns daily and make data-driven optimizations
• Adjust bids, budgets, targeting, and creatives to improve performance
• Analyze campaign data to identify trends and opportunities
• Continuously improve CPL, ROAS, and lead quality

Reporting & Analytics

• Prepare weekly and monthly performance reports
• Provide clear insights, recommendations, and next steps
• Track key metrics:
• Lead volume and quality
• Cost per lead (CPL)
• Return on ad spend (ROAS)

Client Collaboration & Communication

• Work closely with clients to understand objectives and expectations
• Provide strategic recommendations to improve campaign results
• Communicate performance updates in a clear and professional manner

Continuous Improvement

• Stay updated on LinkedIn Ads features, tools, and best practices
• Test new strategies, formats, and targeting approaches
• Suggest improvements to enhance overall campaign performance

Requirements

• Proven experience managing LinkedIn Ads campaigns
• Strong proficiency with LinkedIn Campaign Manager
• Experience managing multiple accounts or clients simultaneously
• Strong analytical skills with the ability to turn data into insights
• Excellent communication and presentation skills
• High attention to detail and organizational skills
• Comfortable working remote during EST hours

Nice to Have

• 2+ years of experience in digital advertising (LinkedIn Ads preferred)
• Experience with other platforms (Google Ads, Meta Ads, etc.)
• Experience in client-facing roles
• Bachelor’s degree in Marketing, Business, or related field (preferred)

Tools & Tech

• LinkedIn Campaign Manager
• Analytics and reporting tools
• Paid media platforms (as applicable)