South Africa is the largest Coca-Cola market in Africa and consistently ranks among the best performing countries in the world of Coca-Cola. This impressive position is made possible by the hard work and commitment of our four bottlers, our canning operation as well as our employees, whose main vision is to benefit and refresh the people of South Africa. We’re proud to be a business unit of the Coca-Cola Eurasia and Africa Group, which is headquartered in Istanbul, Turkey. TheCoca-Cola Company has operations in more than 200 countries around the world and serves its beverages at a rate of 1.8 billion every day.
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Lead the development of short-mid-long term growth strategies and represent business plans for FSSD portfolios across the brands in Africa, setting the agenda, vision, business objectives & financial targets: mainly in charge of the local jewels brands, but can expand its responsibility across Flavors brands.
While representing all local jewels, focus more on leading the acceleration of unlocking full local jewel business potential in South Africa and Morocco.
Lead brand business diagnosis (consumer centric, as well as channels, competition, packages, customers and trends), strategy proposal, new innovation pipeline development, campaign planning/execution, and market operation execution.
Build a stronger networking organization to deliver high quality plans, resolving the constructive conflicts.
Partners with Africa cross-functional team, and external stakeholders (e.g. customers, bottlers, agencies) to develop fit for purpose consumer experiences, innovations and programs in the most effective and efficient way.
Work closely with the Global FSSD community network to ensure local market dynamics are well reflected in global strategy development as well as to synergize with other markets for bigger enterprise-wise contribution with the scale, efficiency and expertise.
Daily on-going business operation, brand business diagnosis and holistic analysis (consumer centric, both macro & market trends, competition, package/VIS, channels, customer) as well as to manage day to day.
Manage marketing budget in alignment with brand strategy and marketing transformation & productivity guidelines.
Solid FSSD initiatives planning and execution across multiple brands, with each brand marketing calendar (e.g., products, packages, communications and promotional activities).
Role Requirement
Bachelor's degree required, MBA preferred.
5-7 years of brand management / marketing experience. Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf
FMCG experience is an added advantage
Strategic thinker and full commitment for execution
Always consumer centric mindset
Curiosity to explore new opportunity space
Strong passion and responsibility to deliver results
Innovative and breakthrough mindset
Skills to analyze complex market and consumer environment and form own recommendation
Strong project management and interpersonal skills
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