Manager Digital Marketing at MultiChoice

Purpose of the Position:

• To build and manage the digital marketing business plan and drive strategic initiatives for brand building, content discovery, lead generation and sales conversion

Key Performance Objectives

Tasks

Digital Marketing Strategy & Operational Excellence

• Plan and execute all digital marketing, including SEO/SEM, marketing database, emails, social media and display advertising campaigns
• Design, build and maintain the Multichoice digital presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Draft & execute digital consumer journey mapping
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate

Budgeting, Planning & Organizing

• Deliver impactful and cost-effective digital marketing plans
• Monitor, analyse and report on competitive marketing strategies
• Manage digital budgets and timelines for paid media & digital creative programs

People Management

• Manage team member(s) to ensure effective delivery of business unit objectives
• Develop a high performing team by embedding formal performance processes
• Determine and analyse development needs for the team and ensure that identified training requirements are budgeted for and executed
• Approve leave requests for team members and create a leave plan to ensure adequate coverage
• When required, initiate disciplinary processes for team members calling on support from Senior Manager in the team when required
• Resolve grievances raised by team members and escalate only if required
• Address poor performance of any team member through the formal Performance improvement programme and ensure that continued poor performance is appropriately dealt with
• Motivate team members and ensure that their efforts are recognised

Qualifications

• Degree in Marketing, related degree or relevant IMM Diploma
• Post Grad advantageous

Experience

• At least 3-5 years’ relevant professional experience in digital marketing, media buying, and/or advertising production management
• Ability to juggle multiple priorities and excel in a lean work environment

Technical Competencies

• Negotiation skills
• Good communication skills
• Interpersonal skills
• Customer service orientation
• Outstanding presentation skills
• Outstanding MS Excel skills
• Good financial / management accounting skills

Behavioral Competencies

• Accountability
• Teamwork
• Delegation
• Interpersonal Support
• Perseverance
• Motivating
• Prioritisation
• Analytical Thinking