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  • Posted: Nov 25, 2020
    Deadline: Dec 4, 2020
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    MultiChoice South Africa's activities involve the operation of Pay-Television and internet subscriber platforms. The MultiChoice South Africa group includes the digital satellite Pay-Television business ("DStv"), which has been in operation since 1995. Other businesses in the group are; M-Net (delivers thematic channels and exclusive content to DSt...
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    Manager Digital Marketing

    Purpose of the Position:

    • To build and manage the digital marketing business plan and drive strategic initiatives for brand building, content discovery, lead generation and sales conversion

    Key Performance Objectives

    Tasks

    Digital Marketing Strategy & Operational Excellence

    • Plan and execute all digital marketing, including SEO/SEM, marketing database, emails, social media and display advertising campaigns
    • Design, build and maintain the Multichoice digital presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Draft & execute digital consumer journey mapping
    • Instrument conversion points and optimize user funnels
    • Collaborate with agencies and other vendor partners
    • Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate

    Budgeting, Planning & Organizing

    • Deliver impactful and cost-effective digital marketing plans
    • Monitor, analyse and report on competitive marketing strategies
    • Manage digital budgets and timelines for paid media & digital creative programs

    People Management

    • Manage team member(s) to ensure effective delivery of business unit objectives
    • Develop a high performing team by embedding formal performance processes
    • Determine and analyse development needs for the team and ensure that identified training requirements are budgeted for and executed
    • Approve leave requests for team members and create a leave plan to ensure adequate coverage
    • When required, initiate disciplinary processes for team members calling on support from Senior Manager in the team when required
    • Resolve grievances raised by team members and escalate only if required
    • Address poor performance of any team member through the formal Performance improvement programme and ensure that continued poor performance is appropriately dealt with
    • Motivate team members and ensure that their efforts are recognised

    Qualifications

    • Degree in Marketing, related degree or relevant IMM Diploma
    • Post Grad advantageous

    Experience

    • At least 3-5 years’ relevant professional experience in digital marketing, media buying, and/or advertising production management
    • Ability to juggle multiple priorities and excel in a lean work environment

    Technical Competencies

    • Negotiation skills
    • Good communication skills
    • Interpersonal skills
    • Customer service orientation
    • Outstanding presentation skills
    • Outstanding MS Excel skills
    • Good financial / management accounting skills

    Behavioral Competencies

    • Accountability
    • Teamwork
    • Delegation
    • Interpersonal Support
    • Perseverance
    • Motivating
    • Prioritisation
    • Analytical Thinking

    Method of Application

    Interested and qualified? Go to MultiChoice on multichoice.taleo.net to apply

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