Manager: Digital Platforms at MTN

Mission/ Core purpose of the Job
To proactively manage and protect MTN’s group-wide digital platforms reputation with a view to positively shift the sentiment of MTN’s stakeholders. Key to this role will be to actively communicate and manage MTN’s narrative and reputation across digital communication channels. To drive the implementation of digital platforms communication supporting MTN Group’s business objectives.

Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)

• Manager: Digital Platforms will be accountable to achieve the following objectives:
• Design and implement company’s digital platform communication strategy and presence that is in line with the Group’s External Communications strategy
• Develop and conceptualise content and campaigns for communication across digital platforms, ensuring alignment with MTN’s Ambition 2025 and progress against business goals
• Maintain and manage all external digital and media agencies (where applicable), holding them accountable to deliver against key performance indicators
• Enhance MTN’s web presence on mtn.com and other relevant platforms and suggest innovative strategies and methods for improvement of MTN’s digital platform presence
• Use best practices for social media to assist with the expansion of the brand, increasing online presence, followers, and engagements across all Group platforms
• Establish guidelines and unique approaches to each Group social media platform
• Maintain balance of original content together with user-generated and repurposed content in order to optimize brand and reputation
• Work with the content teams to drive ideation and innovation on social voice, storytelling, and content to bring the brand’s multiple dimensions to life (across broad range of content types including video, still imagery, and animations)
• Capture and track public sentiment and interests around MTN and the industry through digital platform engagement
• Regularly track and get insights into competitors’ digital platform strategies
• Have a deep understanding of MTN’s priorities across markets, products, and customers to help drive digital platform communication
• Stay up to date with digital media technologies and latest trends
• Improve search engine optimization and general discovery of content by target groups
• Analyse and report on web traffic, analytics, and engagement
• Review social media performance using various analytics tools and provide regular reporting, insights, and recommendations on how to improve or ways to connect with MTNs audiences
• Drive analytics to enhance performance across MTN’s digital platforms and thereby increase engagement and MTN’s reputation
• Compile and manage calendar across all digital platforms, ensuring alignment to global calendar and incorporating continental nuances

Key Deliverables

• Manage and enhance MTN’s digital platform presence, including visitors (return and new) and MTN’s social media following, views and engagement
• Implement online reputation management plans and strategies dependent on MTN’s digital platform presence

Role Dependencies

• Active support to and from the SM: External Communication
• Deep understanding of the MTN business strategy and Ambition 2025
• Understanding of the Group online platforms and business context across markets
• Timely decision making and rapid response
• Alignment to relevant Group initiatives across functions

Job Requirements (Education, Experience and Competencies)
Education:

• Degree in Digital Marketing, or equivalent field. Postgraduate degree would be advantageous
• Relevant certification / accreditation / membership with professional body as required for role

Experience:

• Minimum 5 years’ experience in a similar role.
• Relevant sector, industry, or area of specialisation experience (understanding emerging markets advantageous).
• Worked across diverse cultures and geographies.
• Experience working in a medium to large organization would be advantageous.

Competencies:

• Excellent communicator, strong writer with presentation and organisational skills
• Business acumen to understand business risk and challenges, and recognise corporate opportunities
• Strategy Formulator, Decisive Problem Solver, Innovative Value Creator
• Culture and Change Champion, Inspiring People Leader, Relationship Builder
• Results Achiever, Operationally Astute
• Drive for continuous improvement

Other:

• Regional and international travel may be required
• Fluent in English. Ability to communicate in other African languages would be advatageous