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MTN Group Limited entered the telecommunications scene at the dawn of South Africa’s democracy, in 1994. In 1998, we began our expansion by acquiring licences in Rwanda, Uganda and Swaziland. Since then, we continued to grow, with a view of bringing world-class telecommunications and digital services to markets across Africa and the Middle East. Throug...
Mission/ Core purpose of the Job
To proactively manage and protect of MTN’s group-wide reputation with a view to positively shift the sentiment of MTN’s stakeholders by actively communicating MTN’s narrative. To drive the actionable plan design and oversee the implementation of external communication, reputation, digital platforms, and crisis communication strategy supporting MTN Group’s business objectives.
Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)
- The Senior Manager: External Communications will be accountable to achieve the following objectives:
- Implement and monitor effective external communications strategy that aims to shift the reputation of the Group
- Drive proactive communication including thought leadership, narrative development, and message development and testing
- Drive implementation of online reputation management strategy though a well thought through and actionable plan
- Prepare the Group for issues and crises through development and management of crisis communication responses and escalation plans
- Active Issues scanning, analysis and tracking potential matters that impact the reputation and brand of MTN
- Create tailor-made and integrated communication campaigns that inform and shift sentiment of MTN’s targeted stakeholders
- Develop and implement an effective network of external communication channels with stakeholders
- Develop communication scenarios planning and communication playbooks
- Manage media relations, briefings and conferences, media influencer identification and engagement, and media partnership development
- Ensure day to day media responses are handled in an appropriate and timely manner to avoid reputational fall out
- Measure the effectiveness of the policies, strategies and campaigns and make recommendations on improvements
- Provide communications advice and systems support to MTN Functions, platform businesses and markets
- Seek and apply innovative ideas and creative ways to tell stories
- Build and manage effective media relations that helps to achieve profile-raising and strategic goals
- Partner with subject matter experts to develop innovation messaging/stories and plan potential media outreach
Key Deliverables
- Manage and protect of MTN’s group-wide reputation
- Implement corporate communications and media plans and strategies
- Implement integrated communication campaigns
- Implement of online reputation management plans and strategies
- Department compliance to business plan and budgets
Role Dependencies
- Working across functions, businesses, and markets
- Deep understanding of the MTN business strategy
- Accuracy and detailed orientated
- Timely recommendations for decision-making and rapid response
Job Requirements (Education, Experience and Competencies)
Education:
- Degree in Communications, or equivalent field. Postgraduate degree would be advantageous
- Relevant certification / accreditation / membership with professional body as required for role
Experience:
- Minimum 5 years’ experience in a similar role.
- Relevant sector, industry, or area of specialisation experience (understanding emerging markets advantageous).
- Worked across diverse cultures and geographies.
- Experience working in a medium to large organization would be advantageous.
Competencies:
- Motivated self-starter with strong leadership qualities
- Excellent communicator, strong writer with presentation and organisational skills
- Business acumen to understand business risk and challenges, and recognise corporate opportunities
- Strategy Formulator, Decisive Problem Solver, Innovative Value Creator
- Culture and Change Champion, Inspiring People Leader, Relationship Builder
- Results Achiever, Operationally Astute
Other:
- Regional and international travel
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Mission/Core purpose of the job
To ensure the implementation of Group Brand Strategy across the MTN Group footprint i.e. Africa and the Middle East. The role will involve engagement and collaboration with the Group Fintech and Group Digital functions as well as other Head Office Functions that impact the development of the Brand Go-to-Market (GTM) plans for these two functions. The role shall also interface with the Communications and Research Agencies. The Brand Communication and Functional Go-To-Market (GTM) plans must be informed by insights about the target markets we serve, the Brand’s Core Belief, Vision, Values and Brand Positioning.
The purpose of the role is to carry out a systematic, objective search for, and analysis of data and information that is relevant to understanding market challenges. Based on the analysis carried out, the role must draw market insights and identify currently unmet needs, wants and desires with a view towards:
Identifying new revenue opportunities;
- informing the development of pricing, distribution and product strategies;
- ensuring campaigns are reaching the intended target markets and that the messaging resonate with the target markets;
- monitoring and measure brand awareness, engagement and sentiment;
- understanding competitor dynamics;
- using existing customer data and behaviour patterns to help enhance customer interactions with the brand and predict future behaviour
The role must therefore, define and deliver segmentation guidelines for the consumer and enterprise segments. The role will support the following commercial areas of the business: Group Brand and Marcoms; Group Consumer; Group Enterprise; GlobalConnect; Group Digital Services and Group Fintech and any other areas of the business that may require market insights. Close interface with the Group BICC and Group Corporate Affairs functions.
Furthermore, the role will be required to develop and implement a reporting framework for the Group Brand and Marcom function at MANCO. Work very closely with the Business Intelligence teams, MANCO and Opcos
Key Performance Areas
Senior Manager: Insights and Reporting, will be accountable for the following:
Development of a framework which sets out Group best-practice standards for collecting primary (qualitative and quantitative) and secondary data on:
- general market dynamics and current and future trends;
- consumer/enterprise dynamics and current and future trends and;
- competitor dynamics and current and future trends, this must include but no limited to insights on companies within and outside our category, pricing and business models, sales and distribution models and consolidate the information into actionable insights
- Develop a strategy (planning, questionnaire design, data collection methods such as surveys, focus groups, opinion polls, data evaluation) for market research (online and traditional) and a system to catalogue research findings into a database;
- Designing of routines to manage the execution and measurement of the brand health and the effectiveness of campaigns and manage the relevant research service provider(s) and the outputs of these service providers;
- Development or identification of tools to monitor and measure brand sentiment across digital platforms (social media, news websites, among others) and manage the relevant service provider(s)
- Interpret data (from primary and secondary research), formulate reports and make recommendations segmented and customised for the Consumer, Enterprise, Fintech and Rich Media Services functions (Group and MTN Opcos);
- Develop routines for engaging with the various business functions to understand their business objectives then design, commission and coordinate research studies (primary and secondary) to gain insights that will assist the business functions to meet or exceed their objectives
- Develop routines for sharing of in-depth research insights with the relevant Group and Opco business functions;
Develop brand and marketing communication reporting framework and data visualization and dashboards for MANCO and OpCos, with a focus on:
- brand performance matrix;
- brand sentiment,
- marketing spend (MANCO and Opcos),
- interface with the finance partners with regards to the management of the budget for MANCO Brand and Marcom team
Role Dependencies
- MTN Group Business Strategy
- MTN Group Functions and relevant functions in our Opco’s
- MTN Group Brand Strategy
- MTN Brand Identity
- MTN policies and procedures
- Media Landscape in all markets where we operate
- Management Company (MANCO), Opco’s and Agencies stakeholders
Job Requirements (Education, Experience and Competencies)
Education:
- Minimum of 4 – year Business/Commercial/Marketing Degree, or equivalent
- Post-graduate degree will be an advantage
Experience:
7 – 11 years of research experience in a global/multinational business environment (understanding of emerging markets advantageous)
3 – 5 years of experience in a supervisory / managerial role
2 – 3 years in the services industry
Experience in leading change / transformation at an operational level
Experience in continuous improvement through the implementation of best practices
Operational understanding of and experience in budget formulation and management
Compilation of reports for reporting performance (financial and non-financial)
Competencies:
Research strategy development and implementation
Analytical skills, translating business and research data into actionable insights (a marketing research association accreditation or research-related certification will be an advantage)
Fluency in the use of statistical software
Visualization of data into tables and graphs
Preparation and delivery of insightful reports
Project management skills
Ability to influence and collaborate with key stakeholders (persuasive)
Good command of spoken and written English (other languages will be an advantage)
Consumer, Enterprise and Operator (Wholesale) behaviour research
Good command of Microsoft Excel or equivalent
Microsoft Power BI or equivalent
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Mission/ Core purpose of the Job
Working closely with the MTN Executive Leadership Team and the Opco CEOs, the Executive: Group 1. Mission/ Core purpose of the Job MTN is looking for a driven and result oriented Business Manager who can drive strategic positioning of the newly forged MTN Group Sustainability and Corporate Affairs Department working under the Group Chief Sustainability and Corporate Affairs Officer. This high-impact role requires broader business and strategy understanding required to support in driving step change in MTN’s Sustainability and Shared Value approach.
Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)
The Business Manager: Group Corporate Affairs & Sustainability will be accountable to achieve the following objectives:
- Co ordinate strategic programmes, complex challenges and cascade plans to deliver against strategic imperatives for the Department.
- Research, benchmark, analyse data, to provide insights and recommendations for the Department on strategic high impact priority programmes.
- Ensure alignment and delivery of services by the Department to key Group Business Platforms and Functions in alignment with Ambition 2025.
- Drive structured meeting and reporting cadence for the Department and the company’s operating markets. Act as integrator for the Department.
- Analyse , implement, and oversee processes for increased productivity and growth of the Department.
- Manage key relationships and build a process to track and nurture relationships with key internal and relevant external stakeholders.
- Draft all Group wide correspondence including reports, pitch decks, speeches or presentations as required by the Group Chief Sustainability and Corporate Affairs Officer working with the Department Heads.
- Assess all enquiries directed to the Group Chief Sustainability and Corporate Affairs Officer, determine priorities, and identify the proper course of action for resolution.
- Manage information flow ensuring the Group Chief Sustainability and Corporate Affairs Officer’s involvement or decision-making process is structured and timeous.
- Provide reports, dashboards and presentations for Group governance structures such as Group Board, Social and Ethics Committee, Exco and related management bodies.
- Manage the overall financial budgets and business plan for the Department.
- Ensure KPI’s are set and provide regular performance feedback through a well-defined performance monitoring mechanism for the Department in accordance with HR policy.
- Analyse, gather and summarize a variety of business and market information
- Provide support, strategic guidance and analytical support for the Department.
- Ensure that the company has the Department adequate and suitable resources to complete its activities.
Role Dependencies
- Working across functions, businesses, and markets
- Deep understanding of the MTN business strategy
- Management of senior internal and external stakeholders Accuracy and detailed orientated
- Timely recommendations for decision-making and rapid response
Job Requirements (Education, Experience and Competencies)
Education:
- Degree in Business Management, Data Analysis, or equivalent field. Postgraduate degree would be advantageous
- Relevant certification / accreditation / membership with professional body as required for role
Experience:
- Minimum 5 years’ experience in a similar role.
- Relevant sector, industry, or area of specialisation experience (understanding emerging markets advantageous).
- Worked across diverse cultures and geographies.
- Experience working in a medium to large organization would be advantageous.
- Proven track record of execution and managing competing tasks and demands
- Prior industry experience and up-to-date knowledge of relevant trends advantageous
Competencies:
- Business Acumen, Problem Solving, Information processing, Influencing others
- Data interpretation, Judgement, Continuous improvement, Reporting
- Poise, tact, and diplomacy
- Get it done, Communication, Innovative, Agile, Accountable
Other:
- Regional and international travel may be required
- Fluent in English. Ability to communicate in French and other African languages would be advantageous
Authorities
Collaboration (Formal and Informal Relationships)
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