Manager Integrated Marketing Campaign at Absa

Job Description

Are you a Marketing Guru? Join our CIB Marketing & Corporate Relations team as a Marketing Manager to manage the integrated marketing activities of Absa’s MCR Marketing Department that includes the co- development and implementation of marketing strategies, people management, managing marketing budgets, stakeholder relationships and operational risk. To participate in creating awareness, preference, usage and loyalty to the Barclays Africa programmes and initiatives. You will be required to:

• Participate in the creation of the marketing plans with clear focus, aligned to business objectives and MCR strategy.
• In conjunction with the General Managers at a Business Unit (BU) to develop the marketing strategy aligned to the MCR Marketing strategy. Engage with the BU’s and obtain the relevant information to input into the design.
• Gather the necessary insights regarding target markets working with the Research department and other sources and utilise the information to mitigate the business strategies or influence opportunities.
• Align the BU Marketing Strategy with the overall MCR Strategy i.e. One Future project as well as adapt to the industry trends from Marketing and Business Unit perspective.

Requirements:

• National Diploma in Marketing Management or equivalent Business Management Qualification
• University Degree in Marketing Management
• Five years’ Marketing Management experience
• Three years’ People Management experience
• Three years’ experience in Management of budgets
• Two years’ Strategic experience
• Exposure and understanding of Financial Services industry
• Proven track record in marketing with length and scope of experience being an
• advantage

Qualifications

• Bachelor`s Degrees and Advanced Diplomas - Marketing,
• Creative and innovative thinking (Meets all of the requirements),
• Digital affinity (Meets all of the requirements), Effective communication - Advanced (Meets all of the requirements),
• Enabling team success (Meets some of the requirements and would need further development),
• Experience in a similar environment at specialist level, Marketing Management (Meets all of the requirements),
• Openness to change (Meets some of the requirements and would need further development)