Marketing Account Manager: Education at Sports Science Institute of South Africa (SSISA)

Job Summary

The Marketing Account Manager: Education will take ownership of the marketing and commercial positioning of SSISA's Education offerings, including:

• QCTO & CHE & Online Qualifications
• Online Short Courses
• Workshops
• Student Recruitment Campaigns
• Open Days and Virtual Open Days
• Corporate Education Offerings
• Future Education Products and Services
• Working closely with Education, Sales, Business Development and Marketing teams, this role will ensure that all education programmes are effectively positioned, supported by strong lead-generation strategies and aligned to enrolment and revenue objectives.

Essential Requirements:

• Relevant tertiary qualification in Marketing, Business Management, Commerce, Digital Marketing, Education, Communications or a related field.
• Minimum 3 years' experience in marketing or education marketing, commercial, programme management, student recruitment or sales-support roles.
• Experience developing and executing integrated marketing campaigns across multiple channels.
• Experience with CRM, lead generation, marketing automation and customer acquisition.
• Strong stakeholder management and communication skills.

Preferred

• Relevant postgraduate qualification
• Experience within higher education, professional education, online learning, QCTO, CHE or accredited learning environments.
• HubSpot, Marketing Automation, Digital Marketing or CRM certifications.
• Experience in student recruitment, admissions or learner acquisition.

Job Functions:

Marketing Strategy & Campaign Management.

• Develop and execute go-to-market strategies for all Education products and programmes.
• Plan and execute integrated marketing campaigns across digital, social media, email, SEO, paid advertising, content marketing and PR channels.
• Build and manage annual campaign calendars aligned to enrolment cycles and business objectives.

Lead Generation & Enrolment Growth

• Drive lead generation and enrolment growth across the Education portfolio.
• Develop and optimise lead funnels, nurture journeys and conversion pathways.
• Work closely with Education sales and admissions teams to improve conversion performance.

CRM & HubSpot Management

• Manage HubSpot pipelines, workflows, automations and lead-nurturing activities.
• Develop landing pages, forms, email campaigns, segmentation strategies and lead-scoring models.
• Continuously optimise customer journeys and marketing automation processes.

Reporting & Analytics

• Monitor campaign performance, conversion rates and ROI.
• Develop dashboards and reporting frameworks.
• Use performance insights to optimise campaigns, improve enrolment performance and support future decision-making.

Stakeholder Management

• Act as the primary marketing contact for the Education business unit.
• Collaborate with Education, Sales, Admissions, Product Leads, Business Development and Marketing teams to achieve commercial objectives.

Manage, support and develop team members:

• Ensure the team is sufficiently provided with opportunities to upskill and develop their skillset.
• Provide ongoing mentoring and coaching to your team to help them develop their skills.
• Set clear performance objectives, conduct regular performance reviews, provide feedback to team members on their progress and areas for improvement and ensure accountability.
• In conjunction with HR, participate in human capital tasks such as recruitment and selection and employer relations.
• Foster a positive and productive work environment to enhance the team.

Special Conditions

• Working occasionally after-hours or weekends when required for events, activations, or content coverage.

Closing Date: 25 September 2026