Marketing and Communications Officer at TotalEnergies

Candidate Profile

• A relevant recognized Bachelor Degree in marketing or B-Tech degree or equivalent from a recognized tertiary institution.
• Minimum 5 years’ experience in Marketing and Communication.
• High level PC Skills (Microsoft Outlook, MS Office, Excel, PowerPoint, Internet Explorer).
• Good written skills
• Excellent communication and inter-personal skills.
• Ability to work in and to operate in a multi-functional operation.
• Thorough and methodical in approach with good attention to detail.
• Tenacious and able to work under extreme pressure.
• Willing to work after hours and weekends when the need arises.
• Knowledge and understanding of the competitor environment
• Valid driver’s license with vehicle

Activities

• To assist in the formulation of the brand and communication strategy in line with TotalEnergies Group guidelines
• Be the custodian of the TotalEnergies norms and standards and ensure their correct application.
• Creating and implementing marketing plans that target specific audiences.
• Manage agencies and their SOW (Advertising/ creative agency, Media agency, PR agency, Digital and Social media agency)
• Formulation of the digital marketing and social media strategy in line with TotalEnergies Group guidelines
• Stay updated on the new and emerging digital trends that can drive customer engagement, enhance customer experience and add business value (e.g including but not limited to a competitor review analysis)
• Support the business with deploying effective digital marketing campaigns.
• Website management to ensure that content is up to date and SEO ranking is improved.
• Assist in formulating a robust SRM strategy that will help in meeting business objectives.
• Deploy initiatives that drive Stakeholder engagement contributing to Sustainab’All objectives.
• To formulate the internal communication strategy for the organization
• Establish best practices and engage the broader organization.
• Introduce innovative internal communication tools to keep the organization engaged.
• Measure effectiveness of all campaigns by developing regular post campaign analysis
• To develop a tracking mechanism to monitor the market landscape and brand performance.
• Manage content development or editorial content for the website, social media platforms and internal communication.
• Effective marketing budget management and control.
• Developing and managing relationships with suppliers to ensure that the company has access to high-quality products

Context & Environment

• Societal Coordinator
• Internal communication strategy including content creation.
• Marketing Activities
• Budget Control
• Monthly Reporting