Marketing Assistant at Telesure Investment Holdings (TIH)

Job Purpose

• Support the work of the Marketing team on all work directed at planning and executing the marketing campaigns against set targets and budgets. Collaborate and work with other teams within Group Marketing.

Responsibilities

Marketing Planning

• Contribute information to marketing and campaign plans.
• Coordinating the Marketing campaign calendar and ensure that all campaigns are executed timeously.
• Checking and trafficking the sign-off process on all creative development of campaign materials, such as emails, sms, app notifications, etc.
• Coordinate the campaign code process (aka as VDNs), from requesting the campaign codes, to ensuring they’re on the campaign management system  and ready for campaign deployment.
• Check and test all campaign codes are active on all systems/platforms, e.g. test hyperlinks on campaign emails, SMS’, Facebook ads, and any other campaign chanel to ensure the leads from those hyperlinks are received and recorded on internal systems.

Marketing Execution

• Use the marketing system and protocols to deliver mostly routine support services.
• Assist with customer service response protocol to ensure all responses to queries and complaints (online, email, sms) are appropriate, timeous and consistent.
• Coordinate and ensure all Cost Estimates and Invoices are signed and distributed to the correct person/department.
• Assist on a variety of ad-hoc marketing and communication initiatives, as needed.

Marketing Campaign Development

• Carry out supplier and contract management tasks to support advertising/promotion/other marketing campaigns.
• Assist in compiling briefs to internal and external service providers, e.g. creative brief to the internal creative studio; data request brief to Data Science and Analytics,  creative brief to external agencies.
• Create emailers on the Email Service Provider, e.g. Mail Chimp, Everlytic. 
• Create SMS campaigns on SMS Service Provider, e.g. SMS Portal.

Marketing Communications

• Assist with the development and delivery of marketing communications to support the business plan and increase retention and customer lifetime value.

Stakeholder Engagement (Internal)

• Support stakeholder engagement by arranging actions, meetings, and events.
• Compile campaign briefs to call centre and operations to ensure that all call centre agents are timeously advised of new campaigns and that required product training has been completed.

Data Collection & Analysis

• Extract relevant data from information provided by others, and input it into spreadsheets or standard formats.
• Assist in tracking all campaign reports from Email Service Provider, SMS Service Providers, Telephony systems, and any other software tool, or otherwise, used for the execution of the tactical campaigns.
• Ensure management and trafficking logs with other internal departments such as IT, Digital Development team.

Personal Capability Building

• Develop and maintain excellent process or technical skills, develop and maintain an understanding of relevant technology, by participating in assessment and development planning activities as well as formal and informal training and coaching.

Organisational Capability Building

• Provide instruction and informal advice to less experienced colleagues within the team to develop their skills.

Education

• (3 year degree in marketing/communication or related (Essential); Post graduate communications degree (Advantageous)

Experience

• 2-3 years' experience in a Marketing Assistant role (Essential); Experience working within a Financial Services Industry (Advantageous).