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  • Posted: Jul 21, 2021
    Deadline: Not specified
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  • Spur Corporation is a growing multi-brand restaurant franchisor, headquartered in Cape Town, and listed in the travel and leisure sector of the JSE Ltd. Our Brands Spur Corporation’s eight brands include Spur Steak Ranches, Spur Grill & Go, Panarottis Pizza Pasta, John Dory’s Fish Grill Sushi, RocoMamas, The Hussar Grill, Casa Bella and Nikos...
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    Marketing Automation Manager

    About the job
    Job Advert Summary

    • Spur Corporation is a growing multi-brand restaurant franchisor, headquartered in Cape Town. The group currently has eight brands, namely, Spur Steak Ranches, Spur Grill & Go, Panarottis Pizza Pasta, John Dory’s Fish Grill Sushi, RocoMamas, The Hussar Grill, Casa Bella and Nikos Coalgrill Greek. In order to retain an exceptional talent pool, the group endeavours to create a great place to work, building a collaborative and innovative performance-based culture which enables each employee to thrive on his or her unique Spur Corporation journey.
    • Spur Corporation’s employees are passionate and purpose-driven people growing great brands. Through their dedicated service and talent, they offer support to the group’s endeavours and operational activities, offering an exceptional return on investment to all its shareholders. A career at Spur Corporation is an opportunity for an employee to nurture, learn, grow and realise their full potential.
    • A position has become available in the Marketing Department at the Head Office, Cape Town for a Marketing Automation Manager. To manage the software that streamlines processes, automates manual workflows, and sets up measurement tools that generate actionable insight. Use automation to improve operational efficiencies and grow the bottom line. Combine strategy, creativity, and technical skills to build brands and increase memberships. Coordinate resources and teams to deliver strategies and campaigns according to best practice for marketing automation. Engage with digital, CRM, brand management, IT, and third-party teams to ensure marketing automation objectives are achievable and meet quality standards.

    Minimum Requirementso Degree / Diploma in digital marketing, or related field.

    o Minimum of 3 years’ management experience with deep expertise in digital marketing strategies.

    o Must be passionate and curious about customers, marketing automation and digital innovation.

    o Must stay on trend and in the know about the latest digital marketing strategies, innovations, and capabilities, including social and mobile.

    o Ability to analyse data and extract relevant and actionable insights.

    o Strong leadership and collaboration skills and ability to form effective partnerships across cross-functional teams within the marketing department.

    o Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel).

    o Restaurant experience/understanding of Franchise Operations advantageous.

    o Experience with Marketing Automation software (such as Oracle Marketing Cloud) and Data Integration.


    Key Skills and Competencies

    o Deep understanding of Spur Corp brands, markets and customers.

    o Detail-orientated team player.

    o Works independently and manages time effectively.

    o Multi-tasker and deadline driven.

    o Excellent verbal and written communication skills.

    o Maintains a high-quality standard.

    o Good interpersonal skills and communication with all levels of management.

    o Able to work in a fast-paced environment.

    o Impeccable Integrity. Innovative and reliable.

    o Results-orientated, with management experience.

    o Has ability to think outside the box.

    o Must thrive in a fast paced, iterative, deadline driven environment.

    o Provide training and documentation for new and existing users.

    o Solid knowledge of email best practices and compliance.

    Duties and ResponsibilitiesStrategy

    o Envision how automating a workflow could help our business.

    o Have the clear insight to be able to see a goal, and then use technology to help achieve it faster and more efficiently than ever before.

    o Develop and implement global strategies to increase memberships and quality thereof, improve campaigns, and build databases.

    o Work with lead scoring strategies to change customer-behaviour.

    o Develop strategies that are innovative enough to set our company apart from everyone else in our market sector.

    o Create workflows through developing use case studies to guide the brand team in best strategies for reaching the right customer at the right time with the right message on the right channel/device.

    o Assess and develop opportunities for digital collaboration with the loyalty and gifting business units.

    o Understand workflow processes and systems within a marketing/sales cycle.


    Creativity

    o Collaborate closely with designers and copywriters to help determine how automation could inform and optimise a campaign.

    o Guide on creativity necessary to carve out an eye-catching message to a target audience – relevancy as the priority.


    Technical Skills

    o Data Driven focus to ensure relevancy with our strategies and inform decision-making.

    o Knowledge around Marketing Automation software and how best to leverage the capabilities.

    o Plan, build and execute cross-channel communications, campaigns, and nurture programs in a flexible and timely manner.

    o Manage set-up and configuration of data-driven campaigns ensuring deliverability.

    o Provide a problem solving and ‘point of escalation’ technical support function.

    o Working with stakeholders to create and implement test strategies, including A/B multivariant testing that maximise conversions

    o Solid technical skills and expertise with HTML and CSS optimized for email deployment.

    o Oversee campaigns from creation to analysis and reporting.

    o Keen eye and aptitude for troubleshooting with solutions led approach.


    Communication

    o Develop relationships both inside the Marketing Team and within other departments to grow the collaborative presence of digital within Spur Corporation.


    Measurement and Reporting

    o Drive substantial growth to meet defined KPI targets of revenue, SPH, Spend lift per voucher etc.

    o Review and analyze data to spot trends and develop lead scoring mechanisms that help guide campaign effectiveness.

    o Constantly evaluate and amend targets to meet the ever-changing market and digital landscape.

    o Ensure a good return on investment with any software or agency partnerships.

    o Develop and circulate use case studies monthly around best practice and shared learnings from campaigns and strategies used.

    Method of Application

    Interested and qualified? Go to Spur Corporation on spur.erecruit.co to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

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