Marketing Campaign Manager at Pepkor Payments & Lending

Key Performance Areas:

Integrated Marketing Strategy

• Implementation of marketing communication strategy - traditional & digital campaigns
• Collaborate with agencies to integrate marketing strategy on all channels
• Manage and coordinate the campaign implementation process, aligning with all internal & external stakeholders on objectives and timelines
• Work with agency, Head of Brand and the Sales & Marketing executive to create campaign target goals
• Responsible for all marketing communication across all platforms
• Engages Head of Brand, the Sales & Marketing executive and relevant business owners in an advisory capacity to optimise campaign deliverables and marketing operational efficiency
• Plan, implement and report on all campaign elements
• Monitor & ensure the marketing strategy & initiatives are executed as planned.
• Suggest new ideas for the integrated marketing strategy and tactics
• Understand target customer segmentation of various external media (both traditional & digital) to identify suitable channels
• Drive the roll-out of all digital and social media campaigns
• Ensure the implementation of the digital strategy by driving brand awareness, consideration and acquisition across all platforms, working closely with the relevant external agency and internal stakeholders
• Ensure the marketing strategy and all communication align with digital marketing campaigns
• Understand digital & social media analytics and interpret the content and data
• Manage campaign budgets

Campaign Process Management

• Review of end-to-end campaign processes for efficiency and effectiveness
• Set and drive strategic objectives and measurement of all campaigns together with the internal stakeholders
• Engage and collaborate with internal and external stakeholders to ensure effective implementation of marketing initiatives
• Identify business process and system improvements to streamline ways of work between internal & external stakeholders
• Proofing creative & digital copy and detail checks across all campaign channels & platforms to mitigate the risk of errors early in the process, and ensure alignment to overall campaign | brand strategy
• Create campaign framework and process for all the marketing campaigns
• Create a robust process for internal & external campaign briefings, reviews and approvals
• Scrutinise the current campaign process and make improvements
• Liaise & manage the creative; digital & media agency and internal teams to coordinate marketing campaigns and priorities

Engagement Management with Strategic Partners

• Manage the retail distribution Network to drive campaign initiates on the brands relevant platforms and channels
• Build relationships and ensure alignment across marketing, operations, legal and agency teams
• Facilitate regular campaign status and review meetings
• Drive quarterly marketing alignment process for all stakeholders

Requirements

Functional Competencies:

• Good understanding of business analysis concepts, tools, and methodologies.
• Broad experience on delivering integrated (TTL) customer facing campaigns across all traditional and digital media touch points
• Strong Copywriting skills and digital marketing skills (Search; Display & Social)
• Strong campaign management execution capability
• Good understanding of media trends, social media platforms & technologies
• Strong project management skills - ability to coordinate multiple campaigns
• Strong conceptual skills with the distinct ability to contribute at strategic and tactical level and the ability to drive origination activities with operational priorities and activities and obtain buy-in from all internal stakeholders.
• Understanding of target audiences

Behavioural Competencies:

• Strong problem-solving and solution-oriented mindset with attention to detail
• Effective time management and planning skills to self-manage campaigns, projects, and stakeholders
• Strong communication, interpersonal, and collaboration skills with a focus on client needs and networking
• Information gathering and problem analysis
• Succeeds in fast-paced environments

Qualifications:

• 3-year diploma or Degree in Marketing | Copy writing | Digital Marketing
• Post graduate studies in digital marketing would be highly advantageous

Experience:

• 3+ years marketing experience, including managing integrated TTL campaigns
• Digital marketing experience would be highly advantageous
• Experience in financial services would be highly advantageous