Marketing Campaign Manager at Sage

Job Description The purpose of this role is to input into the development of the end to end customer marketing strategy and execute programs to ensure retention and value growth within our existing customer base. Reporting to the Regional Customer Marketing Manager, they are responsible for aligning and executing marketing activities across the category and for delivering maximum ROI.

Key Responsibilities Key Accountabilities And Decision Ownership

• Manage and implement customer success campaigns end to end while ensuring measurement and tracking is in place to evaluate and optimise all activities
• Ensure ongoing alignment with segment marketing managers, supporting on the execution, tracking and reporting of the customer marketing plan
• Responsible for budget management and reporting through Qlik and Aprimo (Marketing Resource Management System)
• Work with our Marketing Operations team to determine data led audience segmentation as well as developing and delivering monthly reporting that concisely provides results and analysis for global reporting formats
• Integrate and repurpose globally created content into effective marketing activities and programmes in the local market
• Work with local digital teams to ensure category web content is kept up to date, fully localised and relevant
• Direct and guide customer events
• Closely align with partner marketing teams to ensure all programs are executed in alignment with our ‘to’ and ‘through’ partner marketing strategy
• Be an ambassador for our Sage advocacy program
• Be a champion and guardian of Sage’s identity and brand, ensuring messaging positioning, tone of voice and visual identity is consistent and in-line with global brand guidelines across all channels and in all activities

Must Have

Skills, know-how and experience:

• Demand generation marketing experience with proven knowledge of marketing automation and digital marketing including search, social and online nurture journeys driving revenue within our existing customer base
• Experience working in a global/regional organisation structure, understands the importance of global consistency and local delivery, always has One Sage in mind
• Excellent written and oral communication and presentation skills with a demonstrated ability to work with cross-functional teams and to encourage and support others to achieve their objectives
• Ability to inspire confidence and trust in interactions with other functions and Business Unit leaders
• Experienced in managing budgets and resources
• Results oriented with strong time management skills, highly organised and driven to succeed

Preferred

• Sales Force and Eloqua experience advantageous
• Strong analytical skills and data driven mentality
• Be able to think beyond area of control/domain to do what is right for the broader Sage organisation
• Experience with high-tech solutions in a business-to-business environment

Technical / Professional Qualifications

• 6+ years’ experience in marketing
• Native or Fluent English
• Bachelor’s Degree in Marketing, Business or Communications /or equivalent experience.

Key Performance Indicators

• Marketing contribution to revenue
• Execution against the agreed marketing plans
• Delivery of 5 x ROI