Marketing Campaign Manager at Shoprite Group of Companies

Job Objectives

Brand Strategy Implementation

• Develop, plan, implement and track the annual brand strategy for a specific portfolio.
• Research the customer market on an on-going basis to ensure relevance of communication. 
• Have a thorough understanding of the media within a specific division to ensure that communication reaches the relevant target market effectively. 
• Consistently research current economic trends and the impact thereof on brands.
• Measure the effectiveness of the marketing plan through continuous analysis and reporting.

Alignment of Communication & Advertising

• Align all communication and advertising endeavours with the annual Brand strategy in terms of the look, feel, price and product offering.
• Ensure that all media selections are efficient and in line with the brand strategy. 
• Coordinate and participate in promotional activities.
• Manage and coordinate the day-to-day marketing / advertisement activities of the portfolio. 

Campaign Management

• Manage campaign budgets to ensure that spend is tracked and delivers return on investment.
• Analyse historical sales information and strategically plan promotions to ensure that timing and effectiveness are maximised for the business. 

Relationship Building

• Foster a sustainable relationship with internal business clients / stakeholders and brand agencies.
• Act as liaison between the internal client and agency during project briefings and implementation. 
• Provide briefings to agencies that are of high quality and ensure that all endeavours support the marketing and business strategy. 
• Plan and implement national campaigns against deadlines and costs. 
• Provide and receive continuous feedback regarding the execution of advertising collateral

Qualifications

• BCom (Marketing) or similar qualification 

Experience

• Marketing Campaign Management experience 4 - 6 years
• Retail Experience 3+ years 
• Campaign Coordination (e.g. advertising) 2 - 3 years
• Responsible for managing budgets and reporting
• Analytics