Marketing Co-Ordinator: Sunbet (Cape Town) at Sun International

Description

• The Brand Coordinator is responsible for providing operational and executional support across all brand communication activities.
• This role co-ordinates and supports the smooth rollout of influencer campaigns, public relations efforts, brand events, content production, and supplier coordination, contributing to consistent and impactful brand presence.

Requirements

Qualifications

• Diploma in Marketing/Communications, PR, Media or related field 

Experience

• 3-5 years’ experience in a marketing, branding or communications support role

Skills & Knowledge

• Attention to detail
•  Collecting and Evaluating Information (sourcing, checking, documenting & analysing)
• Applying expertise & technology
• Initiating Action
• Organising & Coordinating resources
• Assuring Quality
• Acting with energy & enthusiasm
• Collaborating 
• Basic knowledge of media, content production, and digital marketing
• Familiarity with influencer and event coordination
• Proficiency in Microsoft Office
• Knowledge of social media platforms, content management tools, or basic reporting tools
• Written and verbal communication skills
• Knowledge on campaign performance metrics and related reporting
• Budget Tracking 

Key Performance Areas

• Assist in identifying and researching relevant influencers and brand ambassadors
• Coordinate influencer onboarding, campaign logistics, and administrative tasks
• Track influencer deliverables and assist in performance reporting and ROI documentation
• Maintain and update influencer databases and partnership records
• Prepare and distribute press releases, media kits, and maintain media contact lists and archives
• Coordinate with media outlets for interviews, press opportunities, and media coverage tracking
• Support PR initiatives and assist with monitoring and reporting on media exposure
• Assist with maintaining consistent brand messaging across platforms through content scheduling and proofreading
• Liaise with internal teams to gather content and updates for communication campaigns
• Assist in the execution of internal and external communication plans
• Coordinate logistics for brand events, sponsorships, and activations, including guest lists, RSVP tracking, and event communication
• Support on-site event execution and assist with post-event documentation, including media and influencer engagement
• Help coordinate content shoots and multimedia production, including managing schedules, logistics, and approvals
• Ensure content is properly labelled, archived, and distributed, while monitoring performance metrics
• Support budgeting tasks such as processing invoices, tracking expenses, and updating budget trackers
• Assist with procurement, supplier coordination, and contract documentation
• Provide administrative support including meeting scheduling, documentation, and coordination
• Assist in onboarding new team members with brand and process information
• Contribute to team culture by supporting internal communications and collaboration tools