Marketing Communications Executive at Imperial Logistics

The Communications & Marketing Executive role is responsible for executing all communication and marketing activities for the Market Access business, in line with group strategic objectives and including Group-related communications and marketing support.

This role will provide marketing and communications expertise, advice and support to develop operational implementation plans and / or associated execution processes, in order to continuously enhance service delivery and reach performance targets. This role will report into the Imperial Group Marketing & Communications function within the Corporate Affairs and Investor Relations function. 

Key performance areas:

• Support the Market Access business with communication and marketing tools, collateral and objectives
• Implement effective communication campaigns that build client/principal centricity, brand awareness, and client/principal satisfaction for Market Access and aligned to the ‘One Imperial’ objectives, and to effectively monitor their success
• Execute on group marketing and CSI initiatives and events within Market Access, and provide relevant support to the Group function
• Develop and compile press releases, press kits, newsletters and related marketing material for the Market Access division
• Plan and manage the design, content, and production of all marketing materials
• Provide Market Access content for group related collateral, websites etc.
• Determine strategic communications campaigns that will help further organisational goals
• Facilitate media queries with Group Corporate Affairs and Investor Relations 
• Provide support for Group-related communications and marketing initiatives
• Align all corporate messages through the adherence of the Imperial Group Communication and Marketing Standards and Practices 
• Responsible for drafting Digital and Social media content for Market Access
• Deploy communication tools and promote best practices
• Analyse and participate in planned corporate communications through support and validation of intended corporate communication messages (posters, brochures, profiles, videos, images etc.)

Qualifications required:

• Bachelors and/or Honors degree in communications, journalism, public relations or relevant field; or
• Bachelors and/or Honors degree in business, management, or supply chain management

Skills and experience required

• A minimum of 5-7 years of experience in a similar role
• Proven experience creating targeted content
• Strong knowledge of communication best practices and techniques
• Knowledge of African markets/regions
• Knowledge of the logistics industry would be very advantageous
• Outstanding written and verbal communication skills
• Ability to multi-task and work well under pressure
• Excellent organisational and leadership abilities
• Ability to build strong relationships with internal and external stakeholders
• Exceptional writing skills
• Strong social skills in developing and maintaining relationships with key stakeholders
• Strong media network would be advantageous
• Budget management
• Crisis management
• In-depth digital marketing experience
• Strategic thinking and analytical approach
• Self-motivated and works well under pressure