Marketing & Communications Manager at Sandvik

Purpose of the role

• To provide high-quality marketing and communication deliverables across all mediums to help drive the growth, market share, profitability and brand reputation of Rock Processing Sales Area Africa. The role is responsible for implementing global and regional marketing strategies, strengthening brand presence, managing internal and external communications, and supporting business growth initiatives across the African region.

The job responsibilities
Marketing

• Implement global Business Area and Divisional marketing strategies within Sales Area Africa.
• Develop and deploy the Sales Area Africa marketing strategy.
• Champion Sandvik brand standards and drive brand compliance across all marketing activities.
• Manage the Sales Area editorial and content creation pipeline, delivering high-quality customer case studies and stories that support Rock Processing's image and reputation.
• Select and coordinate regional industry events, exhibitions, conferences and trade shows where the Sales Area should be represented.
• Manage the Sales Area's presence in targeted regional trade media channels and industry publications.
• Develop and deliver promotional plans including trade events, advertising, editorial initiatives, product launches, promotions and campaigns.
• Work closely with divisional marketing teams and regional sales management to deploy campaigns that win market share and drive revenue growth and profitability.
• Create and manage the Sales Area marketing budget and ensure actual spend remains aligned with approved budgets.
• Manage external service providers, including creative agencies, photographers, videographers, media partners and event organisers.
• Collaboration with business area Mining marketing and communications teams across Africa for marketing events

Communications

• Develop and deliver internal communication strategies that support business objectives, employee engagement and organisational culture.
• Partner with the Sales Area executive team to develop communication plans that improve staff engagement and reinforce business culture initiatives.
• Create, coordinate and distribute internal communications across relevant channels.
• Produce professional communication materials that ensure employees remain informed, aligned and engaged.

Stakeholder engagement

• Work closely with Territory Managers, Business Line Managers, sales teams, Sales Area management, divisional marketing teams and the global Rock Processing marketing and communications teams and business area Mining in Africa territories.
• Build strong relationships with customers, media representatives, trade press editors, agencies and other key stakeholders.
• Conduct stakeholder and customer interviews and convert insights into compelling content and marketing assets.
• Support additional strategic marketing and communication initiatives as required by the line manager.

Qualifications & experience requirements

• Bachelor's Degree or Diploma in Business, Marketing, Communications or a related field.
• Minimum of 10 years' experience in marketing and corporate communications roles.
• Experience developing and executing marketing strategies, campaigns and communication plans.
• Experience managing marketing budgets and external service providers.
• Experience in mining, quarrying, aggregates, mineral processing or related industrial sectors. Understanding mineral processing and aggregate production environment would be highly advantageous.
• Salesforce experience, or experience with a similar CRM platform, is highly desirable.

Other requirements & competencies

• Experience working with mining and quarrying industry trade press and media channels.
• Excellent writing, editing and English communication skills.
• Highly organised, with strong attention to detail and the ability to manage multiple priorities.
• Strong project management capability combined with strategic thinking.
• Highly developed analytical, listening, interpersonal and stakeholder management skills.
• Ability to work autonomously and collaboratively across global, regional and local teams.
• Skilled in Microsoft Office 365 applications; advanced MS PowerPoint skills are essential.
• Working knowledge of Canva, Adobe Photoshop, InDesign, Illustrator, Premiere Pro and Acrobat is highly desirable.
• Fluent in English.
• Right to live and work legally in South Africa.