Marketing Coordinator at Kula Partners South Africa

PURPOSE OF ROLE
To design the company marketing collateral and to develop and execute the company’s digital marketing strategies, ensure the successful implementation of campaigns that drive brand awareness, engagement, lead generation and customer retention.

CANDIDATE PROFILE
The successful candidate must be an exceptional graphic designer and strategic thinker with a deep understanding of digital marketing trends, data-driven decisionmaking, and a track record of delivering measurable results.

KEY RESPONSIBILITIES

• Design all the marketing collateral for the group.
• Develop digital marketing campaigns in support of the business units marketing plan.
• Collaborating with cross-functional teams to ensure integration with the full product and go-to-market life cycle.
• Identifying relevant events and partnerships for Kula Partners brands.
• Oversee the development of organic and paid social media strategies across platforms, ensuring consistent brand messaging and engagement.
• Ensuring that SEO best-practices are implemented and maintained on websites and blog posts.
• Plan and execute paid advertising campaigns (PPC) across platforms such as Google Ads, social media platforms, and other relevant channels.
• Copywriting and managing content to maintain a strong brand voice and to ensure content aligns with the company’s values, tone, and brand guidelines.
• Overseeing content calendar management and ensuring all content pillars are aligned with the strategic objective.
• Conducting PR activities, including writing articles, arranging interviews, and organizing events
• Proof reading and copy editing internal and external projects and communication.
• UX copywriting.
• Managing relationships with external vendors such as, suppliers, printers, and any other relevant parties.
• Manage the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations.
• Deliver monthly and quarterly compilation and presentation of reports.

Minimum Skills, Qualifications & Experience

• Relevant graphic design qualification
• 5 to 8 years’ experience in graphic design and marketing departments (digital marketing preferred)
• Background in digital marketing, advertising, marketing, communications, mass media is preferred; with at least 5 – 7 years; solid experience in a digital/ social media/ marketing environment in a similar role.
• A strong understanding of content management and marketing.
• Experience developing and implementing successful digital campaigns.
• Ability to effectively engage with numerous internal and external stakeholders independently.
• Knowledge of HTML design.
• Ability to interpret analytics and compile digital marketing reports.
• Self-starter and able to work autonomously.
• Inspired creative.
• Collaborative team player
• High emotional intelligence
• Critical thinker and natural problem solver
• Organized and able to work under pressure.
• Multi-skilled with varied experience in digital marketing
• Strong written and verbal communication skills.
• Detail orientated.