Ariston Group is a global leader in sustainable solutions for hot water and space heating, components and burners. In 2022 the Group, with the pro-forma inclusion of Wolf-Brink, reported almost 3.1 billion euro revenues. As of today, Ariston Group has over 10,000 employees, representative offices in 43 countries, 28 production sites and 30 research and devel...
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As our Marketing Manager, you will report to the Country Director and work closely with our regional team. You will be the driving force behind our marketing strategy, brand image and campaign execution across all channels.
Responsibilities:
Lead Marketing Strategy: Develop and execute annual marketing plans aligned with global and regional goals
Campaign Champion: Manage ATL, BTL, and TTL campaigns for product launches, promotions, and brand awareness
Digital & Social Media: Oversee digital strategy, content, SEO, paid media, and influencer partnerships
Trade & Retail Marketing: Support product launches with POS materials, training content, and retailer support
Events & Activations: Plan and execute trade shows, roadshows, and consumer events.
Product Marketing: Ensure timely delivery of product samples, specs, and marketing materials
Market Insights: Collaborate with research agencies to understand consumer behavior and trends
Loyalty Programs: Manage our Installer Rewards Program to boost engagement and sales
Budget Ownership: Responsible for planning, tracking, and optimizing the annual marketing budget
Agency Management: Manages relationships with media, creative, and PR agencies to execute brand and product campaigns
Cross-Functional Coordination: Collaborates closely with Sales, GTM, After-Sales, and Supply Chain teams to ensure aligned execution
Requirements:
Tertiary qualification in Marketing, Journalism and / or Communications
7 to 10+ years related experience, preferably in a multinational or durables environment
Proven experience managing ATL, BTL, and digital marketing campaigns
Demonstrated ability to manage budgets, agencies, and cross-functional projects.
Experience in team leadership or cross-functional coordination.
Proficiency in MS Office and CRM tools.
Thrives in a dynamic and fast paced, collaborative environment
Builds strong relationships with internal teams and external partners
A result-oriented, creative leader, able to function autonomously
Passionate team player, demonstrating excellent relationship management skills with partners, customers & peers
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