Marketing Manager: Beverages at Tiger Brands

As a Marketing Manager you will manage one large or a number of brands in your category , in support of driving growth and profitability across both consumer and channel, with focus on the main market and value consumer segment. You are responsible for translating the information about the market, customer, consumer, shopper and brand into recommendations and plans that you, with the support of Marketing, R&D and your direct reports, will execute. In addition you are the key liaison between your brands and other cross functional teams and ensure effective business delivery for your brand(s). You will work with the Marketing centres of excellence to optimise pricing, promotions, product innovation, packaging and marketing mix.

What You Will Do

• Lead cross functional teams to pull together a customer and consumer insights driven brand strategy that aligns with the agreed Category
• Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan, Commercial Pack Price Architecture Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
• Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by the Pricing CoE
• Grow Tiger Brand Beverages portfolio, with focus on the South African general trade channel, as well as the rest of Africa.
• Track and monitor performance of your brands against financial targets and plans
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the delivery of a an aligned and signed off Communication Strategy.
• Monitor all marketing communications and promotions around the brand to ensure consistency of message and clarity of information. You will work with the Marketing function to track the effectiveness of campaigns You will work closely with the Customer team in order to align trade spend with your marketing calendar
• Focus on developing and empowering people around you and developing great relationships within Tiger Brands and with our clients and suppliers
• Motivate your team to ensure that there is a focus on quality and on time delivery whilst promoting cross functional working
• Drive your brand teams and cross-functional colleagues to hit the specific metrics approved by the Category Managing Director. Metrics could be volume, revenue, profit, market share driven and will be determined by the strategic priorities of each Category

Key attributes and competencies

• Well-rounded consumer goods experience – spanning Marketing, Customer Marketing and preferably Customer roles
• Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
• Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
• Route to market know how – a robust understanding of both modern and in particular general trade, also known as Main Market.

Experience

• 3+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth within a FMCG environment
• BBusSc / BCom preferable
• Proven record of successful brand development and Idea to Market strategies, with strong background in main market
• Demonstrated ability to de velop innovative consumer goods propositions based on rich consumer insights