Marketing Manager (Boardwalk Inkwazi Shopping Centre) at Broll

Job Description

POSITION PURPOSE

• Responsible for developing, recommending, and implementing the Centre’s marketing program. Formulates and supervises product marketing, advertising, and promotional programs. Performs marketing research as needed. Develops and delivers sales and marketing training programs to Tenants and operational staff. Oversees customer relations and ensures that the Company’s professional reputation is projected and maintained. Ensures
• Organise creative campaigns and promotional events that can make a difference in the Centre’s success according to trends and customer requirements. The ideal candidate will be passionate for the ‘art’ of marketing and will have an abundance of ideas for building efficient strategies. This person must bring forth a strong arsenal of techniques
• and methods to promote our products, services and public image.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

PERFORMANCE MEASUREMENTS

• Marketing functions are well coordinated and support organizational objectives.
• Marketing research is valid, reliable, and a useful tool for management.
• Marketing programs are appropriate, effective, and reviewed regularly.
• Professional and effective public relations are maintained.
• Centre Management appropriately informed of area activities and of any significant problems. Required reports are accurate and timely. Suggestions for improved performance are provided.
• Marketing expenses are in line with the budgets
• Centre Management is appropriately informed of area activities and of any significant problems.
• Operations personnel are well trained, effective, and efficient. Appropriate supervision and assistance are provided.
• Centre operations are efficiently and cost effectively administered.
• Current and future Centre needs are well planned and budgets are established and maintained.
• Effective business relations exist with vendors, contractors, and trade professionals.
• Adheres to ISO procedures and systems implemented.

EDUCATION/CERTIFICATION:

• Matric
• Associate’s degree in business administration with emphasis in marketing or equivalent experience.

REQUIRED KNOWLEDGE:

• Knowledge of Company products and services.
• Understanding of sales and promotion techniques. Familiarity with local marketing vendors.
• Excellent understanding of Centre management procedures. Knowledge of budgeting, service contracts

EXPERIENCE REQUIRED:

• Minimum of 7 years of experience in marketing, public relations, advertising, supervisory experience.

SKILLS/ABILITIES:

• Strong interpersonal and public relations skills.
• Excellent organisational, analytical abilities and time-management abilities.. Solid writing skills.
• Able to operate computer applications. Proficient in MS Office, marketing software and Adobe
• Able to use graphic arts tools and supplies. Excellent leadership abilities.
• Able to organize, coordinate, and direct team activities
• Strong problem solving skills. Good communications skills.
• Good understanding of market research techniques
• Data analysis and statistics methods
• Thorough knowledge of strategic planning principles
• Marketing best practices
• Familiarity with social and web analytics (e.g. Web Trends)
• Excellent communication and people skills
• Creativity and commercial awareness