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  • Posted: Feb 13, 2020
    Deadline: Feb 19, 2020
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    Telesure Investment Holdings (Pty) Ltd (TIH) is the holding company of some of South Africas leading and innovative financial institutions. These financial institutions are licensed to provide financial products and/or services ranging from short-term, long-term and health insurance as well as a comparison and investment platforms. Our origins go back to ...
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    Marketing Manager: Business Insurance

    Introduction
    Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some of South Africa’s leading financial long and short term insurance providers. Our portfolio includes South Africa’s most loved and recognisable brands such as 1st for Women, Auto & General, Budget, Dial Direct, Virseker and 1Life. Employee Benefits Administration via our Hippo Advisory Services, which includes health insurance, provident fund and group life administration. Hippo is South Africa's first comparison website and compares insurance, other personal finance products, travel, health, money, travel, cars from a range of South African brands. We’re pioneers with a hunger for the best, bringing customer-focused innovation and service excellence to the financial services industry. We’re an undivided team of diverse thinkers and doers who believe in leading through technology and pushing beyond limits

    Specification

    • Develop and execute the marketing activities across the different commercial products in both B2C and B2B markets.
    • They will be responsible for crafting the message and position of the business insurance products to drive demand in the respective target markets.

    Requirements

    Marketing

    • Oversee a particular area, product or service within the larger marketing strategy.
    • Work with marketing, communications, operations and sales to ensure that the products are correctly communicated to the market.
    • Brand Strategy and Effectiveness
    • Responsible for assisting in establishing and implementing adequate marketing strategies for the commercial and VAPs products, across brands.
    • Defining the measures used to determine brand effectiveness and using the results to inform future activities.


    Stakeholder Engagement

    • Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns.
    • Liaising with all business areas and identifying opportunities for growth in these areas and coordinate with interdepartmental teams to execute marketing and operational plans.


    Brand Positioning

    • Assist in achieving brand positioning and lead on contributing ideas to brand plans.
    • Develop objectives and strategies for campaign implementation.
    • Insights and Reporting
    • Responsible for analysing campaign outcomes and providing accurate and timeous analysis, reporting and insights to relevant stakeholders.


    Product Management

    • Monitor all aspects of a product life cycle, including long- and short-term development and marketing.
    • Responsible for continuously assessing competitive products in the marketplace and offering suggestions on product enhancements to ensure that products compete successfully in the marketplace
    • Continuous Improvement
    • Review existing operations in own area of work and implement innovation processes.
    • Ensure up to date knowledge of relevant products, systems and procedures.


    Leadership and Direction

    • Explain the local action plan to support team members in their understanding of what needs to be done and and how this relates to the broader business planand the organization's strategy, mission and vision; motivate people to achieve local business goals.


    Budgeting & Costing

    • Manage and track budgets and report on performance to more senior colleagues.


    Research

    • Carry out a range of research activities.
    • Responsible for assisting with research projects related to target markets.


    General Education

    • Grade 12/ SAQA Accredited Equivalent (Essential)
    • Relevant Marketing degree (Essential);
    • Honours/post-graduate qualification (Advantageous)


    General Experience

    • 3 - 5 years relevant experience in a marketing environment (Essential);
    • Campaign management and campaign analysis (Essential);
    • B2B Marketing and intermediary/broker experience (Essential);


    1 – 3 Years Relevant Experience In Insurance/financial Services (Essential)

    • Managerial Experience
    • Experience of general supervision of more junior colleagues (Advantageous)
       

    Method of Application

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