Marketing Manager at Danone

KEY AREAS OF RESPONSIBILITY

Planning and Strategy

• Gather and analyse company and market information for input into the development of the long term brand strategy
• Take accountability for short-term brand planning and execution; based on the long term brand strategy
• Develop action plans to achieve budgeted volumes and profit
• Drive the short and longer term strategy through the marketing team, taking accountability for the team’s project planning and implementation

Performance

• Monitor sales performance (volume, value, profitability) of brand
• Actively Identify and explore possible opportunities for growth within the brand, and include in the team’s implementation plans to improve volume and profitability
• Lead product and concept development, that is tailor made for specific target markets

Product Management

• Develop and implement new product launches
• Monitor product profitability and make adjustments to brand plans, where required
• Drive innovation, extension (growing the brand) and renovation (changes made to the brand)
• Anticipates potential project breakdowns, and solves them before they translate into a problem

Brand Management

• Take overall accountability for the success of the brand portfolio
• Drive the objectives of the strategy through the operations of the team
• Become the interface between the Marketing Director and the team
• Influence the decisions of the marketing team, and present ideas to the Director
• Oversees the activities of all internal and external stakeholders to drive the communications strategy

Research

• Drive research requirements with the S&I Team, to analyse overall product and market trends to inform the strategy and objectives
• Work with the Marketing Director and S&I Manager to identify and anticipate media trends, and implement media innovation into the business

Integration

• Manage cross functional relationships to deliver marketing objectives including R&D, Commercial, Finance, Production, Supply Chain and sales
• Ensure fluid communication between trade marketing and the team to ensure the successful implementation of brand plans, relaunches, packaging changes, and other marketing initiatives
• Understand the Industrial processes related to the Brand Portfolio to assist in providing accurate information to R&D, and in the successful implementation of marketing initiatives

Budgets and Marketing expense

• Be accountable to the Marketing Director for the successful management of the budget
• Oversee the day-to-day management the budget by relevant team member
• Analyse the P&L of the brand to ensure profitability of the brand
• Assist the Marketing Director in the budget setting process
• Attend the monthly meeting to ensure that the relevant people are held accountable for their respective budgets

Management and Leadership

• Manage and motivate the team in the delivery of team objectives
• Conduct internal performance management and IDP processes fairly and consistently, resulting in transparent succession planning and specific development areas
• Recruit for vacancies within the team
• Facilitate the setting of team objectives
• Mentor and coach team members, as required

Academic and trade qualifications

• 3-year Marketing or Business-related degree
• Honours or post-graduate qualification in marketing is an advantage

Work experience and skills

• Minimum of  7 years’ experience in Brand Management and FMCG
• 1 - 2 years of managing individuals or a marketing team
• Proven ability to filter and cascade top-down feedback
• Previous experience in managing P&L and conducting ROI
• Previous experience in working within a cross-functional team is required
• Advanced communication skills (written, oral and listening)
• Excellent presentation skills
• Project management
• Computer skills (MS Office, Powerpoint and Excel)
• Proven commercial acumen
• Proven track record of networking abilities
• Previous conflict management experience