Marketing Manager at Excellerate JHI

About the role

• The Marketing Manager is responsible for creating and executing marketing strategies and campaigns that elevate the centre’s profile, strengthen tenant brands, and deliver measurable commercial results. This role requires innovation, creativity, and accountability — embodying EBM’s ethos of being “unsame” in the way we design, communicate, and engage.
• The Marketing Manager builds strong connections between landlords, tenants, shoppers, and the community. Success in this role is measured not only by footfall and sales growth, but also by the ability to deliver unique experiences that reflect EBM’s values and position the centre as an extension of our clients’ brand promise.

What you will bring

Education & Experience

• Grade 12 (Matric) essential.
• Tertiary qualification in Marketing, Business, or related field preferred.
• 5+ years’ marketing experience, ideally in retail/shopping centres or FMCG.

Skills

• Strategic thinker with strong creative execution.
• Budget management and financial discipline.
• Excellent written and verbal communication (English).
• Strong digital and social media capability.
• Commercial awareness and project management ability.

Knowledge

• Retail and property marketing landscape.
• Demographics, consumer behaviour, and shopper insights.
• Market research and analytics tools.

Attributes & Competencies

• Innovative and creative mindset (EBM unsame approach).
• Customer & Quality Focused.
• Excellent communicator and relationship-builder.
• Commercially driven with problem-solving ability.
• Organised, adaptable, and resilient.

What you will be doing

Strategy & Planning

• Develop and implement annual marketing plans tailored to each centre’s unique positioning.
• Design and manage events and campaigns that differentiate the centre, drive traffic, and enhance tenant performance.
• Balance creative vision with commercial objectives to meet landlord and tenant expectations.

Campaign Delivery & Execution

• Plan and deliver integrated marketing campaigns across media, PR, events, and digital channels.
• Create impactful content (press releases, brochures, digital, social media).
• Monitor campaign effectiveness and provide actionable insights.

Market Research & Insight

• Analyse shopper demographics, trading performance, and competitor activity.
• Use insights to refine strategies and ensure campaigns resonate with the target audience.

Relationship Management

• Act as a key liaison between the centre, tenants, agencies, and the public.
• Build strong partnerships with media vendors, service providers, and community stakeholders.
• Support tenants with promotional opportunities to enhance their performance.

Financial & Reporting

• Manage centre marketing budgets with precision and accountability.
• Process and track invoices for approval in line with financial procedures.
• Report monthly on marketing performance, footfall, and ROI against budgets.

Decision-Making Authority

• Works independently within agreed budgets, mandates, and strategic frameworks. Makes day-to-day marketing decisions, escalating strategic or financial issues when necessary.

Deadline:12th September,2025