Marketing Manager at Fidelity Services Group

Overall Purpose of the Job

• The Marketing Manager will be responsible for developing and executing marketing strategies that support business growth, customer acquisition, brand awareness, and lead generation.
• The successful incumbent will work closely with business stakeholders to identify marketing opportunities, develop impactful campaigns, and drive initiatives that support commercial objectives. The role requires a strategic thinker with strong execution capabilities, capable of managing multiple projects, budgets, suppliers, and marketing channels simultaneously.
• The Marketing Manager will ensure that all marketing activities are aligned to business goals and deliver measurable results while maintaining a consistent and professional market presence.

Minimum Requirements

• Bachelor's Degree in Marketing, Communications, Business Management, or a related field
• Minimum 5 years' experience in a corporate marketing environment
• Proven experience in developing and executing marketing strategies and campaigns
• Strong understanding of both B2B and B2C marketing principles
• Experience in digital marketing and lead generation
• Experience managing marketing budgets
• Agency management experience advantageous
• Valid driver's licence and willingness to travel when required

Key Responsibilities
Marketing Strategy and Planning

• Develop and implement marketing strategies aligned to business objectives
• Identify market opportunities, customer insights, and industry trends to support business growth
• Collaborate with key stakeholders to support commercial objectives through targeted marketing initiatives
• Develop and maintain annual and tactical marketing plans

Campaign Management

• Plan, coordinate, and execute integrated marketing campaigns across multiple channels
• Drive customer acquisition, lead generation, and customer engagement initiatives
• Coordinate promotional activities, activations, events, and marketing projects
• Monitor campaign performance and implement improvements where necessary

Digital Marketing

• Oversee digital marketing initiatives including social media, website content, email marketing, and paid media campaigns
• Monitor digital performance and optimise campaigns to improve effectiveness and return on investment
• Ensure consistency of messaging and content across digital platforms

Stakeholder and Supplier Management

• Build and maintain effective relationships with internal stakeholders and external service providers
• Coordinate marketing requirements across various business units
• Manage agency, supplier, and vendor relationships to ensure quality delivery and value for money

Budget Management and Reporting

• Develop and manage marketing budgets effectively
• Monitor expenditure and ensure marketing activities are delivered within approved budgets
• Track and report on campaign performance, lead generation, and marketing effectiveness
• Provide insights and recommendations based on performance data

Competencies and Skills

• Strategic thinking and commercial awareness
• Strong project management and organisational skills
• Excellent communication and interpersonal skills
• Strong analytical and problem-solving abilities
• Budget management skills
• Ability to manage multiple projects simultaneously
• Customer-focused and results-driven
• High attention to detail
• Ability to work under pressure and meet deadlines
• Innovative and proactive approach to marketing