Marketing Manager - Health Marketing at Discovery Limited

Key Purpose

To create brand and communication solutions that enable business to meet their objectives by:

• Driving and defining the implementation of brand and communication strategy and solutions for Discovery Health’s Main Market products and services.
• Interfacing with senior business people to define and co-ordinate brand or communication strategy.
• Understanding the impact of that strategy across business.

Areas of responsibility may include but not limited to

• To execute Discovery’s Main Market strategy to build awareness and growth
• Unpack complex business needs and to provide creative solutions considering all stakeholders
• To create integrated solutions which are consistent across all brands/ businesses and communities and which meet best practice principles
• To ensure that solutions are in line with Discovery marketing model
• Develop people through coaching (as required)
• Manage a budget
• Build and maintain relationships with key business people, both at a strategic and operational level
• Proactive
• Bringing ideas to business
• Doing feasibility studies and defining new ways of doing things
• Measure impact and drive corrective action
• Ensure effective implementation of plans
• Manage conflict
• Reactive
• Responding to business needs

Competencies

Knowledge

• Different Discovery audiences
• Agency collaboration
• Various media channels, including electronic
• Discovery’s products and business processes
• Key individuals in Discovery and who to go to for what
• Print and production processes (including time lines and costing)

Skill

• Convert technical information to audience appropriate communication
• Influence and persuade people to get things done
• Negotiate
• Present and sell your ideas
• Question processes, strategy and outputs
• Multi-task on multiple projects Leadership skills: Guide, develop and motivate others
• Make decisions
• Solve complex problems
• Build trusted partnerships
• Manage conflict
• Manage trade offs
• Instil confidence in others
• Communicate well in English both in writing and verbally

Attributes

• Empathetic
• Diplomatic
• People and relationship focused
• Sociable
• Team player
• Seen as a trusted advisor by clients
• Resilient
• Able to work calmly under pressure and provide answers and direction to others
• Flexible and adaptable
• Tenacious and persistent
• Dynamic and energetic
• Driven
• Confident
• Passionate
• Have initiative- being a self-starter
• Naturally inclined to work hard
• Action oriented (doer)
• Solution oriented
• Detail oriented
• Ability to think outside the box

Education and Experience

Qualifications

• Minimum 3 year undergraduate
• Post graduate qualification in marketing is preferable
• Relevant industry qualification
• Minimum of 5 years’ experience in Marketing or Communication
• Relevant industry experience, experience in Main Market financial services products
• Relevant experience in implementing marketing strategy