Marketing Manager: Home and Personal Care at Tiger Brands

• As the Marketing Manager for the Home and Personal Care portfolio, you are instrumental in driving growth and profitability through the development and execution of targeted marketing strategies. You will conduct in-depth market analysis, understand consumer and shopper behaviour, manage promotional activities, leads marketing team and collaborating cross-functional teams to optimise category performance, increase market share, achieve sales targets, and enhance brand equity and profitability.

WHAT YOU WILL DO

• Support in developing commercial strategies for your category/brand that support the corporate growth objectives and consumer needs. 
• Support the strategy and mix development, ensuring brand positioning resonates with target consumers and market needs.
• Execute marketing campaigns that drive consumer engagement and strengthen brand equity.
• Collaborate with sales and trade teams to ensure marketing initiatives align with in-store execution and customer strategies.
• Consumer & Market Insights-Driven Decision Making
• Leverage consumer and shopper insights to shape marketing strategies and brand messaging.
• Analyze market trends, competitor activity, and category performance to inform strategic decision-making.
• Utilize data and digital storytelling to create compelling marketing narratives that influence key stakeholders.
• Communication & Channel Planning
• Develop and execute multi-channel marketing strategies, ensuring effective media mix and consumer reach.
• Optimize digital and traditional communication channels to enhance consumer engagement and conversion.
• Work closely with agency partners to ensure creative excellence and marketing effectiveness.
• Commercial Acumen & Financial Stewardship
• Support pricing and promotional strategies to maximize brand profitability.
• Assist in managing marketing budgets, ensuring effective resource allocation and return on investment.
• Apply a value chain appreciation mindset to ensure marketing initiatives support business objectives across the supply chain
• Trade & Retail Marketing
• Partner with sales teams to drive brand presence and visibility in retail and e-commerce environments.
• Ensure marketing execution aligns with customer and trade marketing strategies, driving category growth in-market.
• Innovation & Problem Solving
• Apply creative problem-solving to develop innovative marketing solutions that address business challenges.
• Foster an innovative mindset, staying ahead of trends and consumer behaviors to drive brand differentiation.
• Cross-Functional Collaboration
• Work closely with finance, supply chain, and R&D teams to ensure seamless execution of brand plans.
• Influence stakeholders across the business, ensuring marketing initiatives align with broader company objectives.

Skills and competencies

• Cross-Functional Team Leadership – Experience working collaboratively across teams to deliver marketing objectives.
• Data into Insights – Strong analytical skills to interpret data and transform insights into action.
• Data & Digital Storytelling – Ability to create compelling, insight-driven brand narratives.
• Commercial Acumen: Proficient in managing category/brand P&L and with passion and understanding of the brand value chain to achieve financial objectives with optimising spend. 
• Consumer & Customer Intimacy – Strong understanding of consumer behavior, shopper insights, and customer needs.
• Communication skills: Excellent communication and interpersonal skills for cross-functional collaboration
• Digital proficiency: Digital expertise (i.e. understanding digital channels, data analytics, E-Comm, online retailing, SEO/SEM, social media, Martech) to craft effective marketing strategies, engaging consumers and driving overall category growth. 
• Innovative thinking: Creative mindset with an iterative, results oriented and proactive approach to problem solving 
• Agility and flexibility: Ability to work in a fast-paced, dynamic environment and management multiple projects simultaneously. 

WHAT YOU WILL BRING TO THE TABLE

• Bachelors or Post Graduate degree in Marketing degree in Marketing, Business Administration or related field
• 5-7 years Marketing experience with at least 2 in a managerial role focusing on category management or brand marketing
• Familiarity with FMCG is an advantage with a working knowledge on consumer behaviour and retail dynamics

Deadline:20th April,2026