Marketing Manager: iStore Pre-owned at Core Group

Role Purpose:

• The iStore Pre-Owned Marketing Manager is responsible for developing and executing the marketing strategy for iStore Pre-Owned. This includes managing digital and in-store marketing, trade-in promotions, creative campaigns, website content, newsletters, and social media engagement.
• The role ensures brand consistency, drives sales, and optimises marketing initiatives to achieve measurable business growth.

Key Responsibilities:

• Strategic Marketing & Brand Management: Develop and execute marketing strategies aligned with business goals, maintaining brand consistency across all channels, including the Reloved sub-brand.
• Digital Marketing & Campaign Execution: Plan, brief, execute, and optimise digital campaigns with a focus on ROAS, conversion metrics, and commercial performance.
• Website & SEO Management: Oversee website content, ensuring listings, promotions, and messaging are accurate, optimised for SEO, and designed for conversions.
• Newsletter & Email Marketing: Manage email campaigns including weekly newsletters, sales, and seasonal campaigns while driving database growth.
• In-Store Marketing & Merchandising: Ensure in-store marketing is accurate, engaging, and aligned with the broader marketing strategy.
• Trade-In Programme Marketing: Promote the iStore Pre-Owned trade-in programme through collateral, campaigns, and in-store initiatives.
• Social Media & Content Management: Grow and manage social media channels with engaging, high-quality content that supports commercial objectives.
• Budget Management: Manage marketing budgets effectively, ensuring spend optimisation and accurate financial administration.
• Stakeholder Collaboration & Reporting: Work with internal teams and external partners to ensure marketing aligns with business objectives.

Qualifications & Experience:

• Proven experience in marketing management, preferably within retail or e-commerce.
• Experience in digital marketing, social media, and campaign execution.
• Strong knowledge of SEO, email marketing, and in-store marketing strategies.
• Budget management and financial administration experience (Syspro advantageous).

Key Competencies:

• Ability to work in a fast-paced, multi-tasking environment.
• Attention to detail, accuracy, and meeting deadlines.
• Strong planning, organisational, and prioritisation skills.
• Copywriting and content creation skills.
• Excellent communication and stakeholder collaboration abilities.
• Highly motivated, adaptable, and dedicated to driving change.