Marketing Manager - Johannesburg at Ferrero

About the Role:

• The Marketing Manager is responsible for the planning, promotion and advertising of one or more products/brands and the devise of market strategies and sales tactics to achieve profit objectives for the assigned brand portfolio.

Main Responsibilities:

• Draws up the sales plans for the different products, detailing the promotional activities to be carried out during the various phases (persession, monthly, etc.).
• Liaises with Trade Marketing and Commercial functions to monitor the sales plan and analyses deviations of the results.
• Marketing and advertising Strategy
• Prepares annual and longer-term marketing plans for assigned group of products/brand.
• Develops and recommends advertising strategies and related activities to increase penetration and market share for assigned group of brands
• Develops and implements (within the budget limits) the operational marketing campaign to achieve the defined marketing objectives.
• Performs analysis of marketing projects versus previously established objectives.

New Product SKU’s

• Determines criteria for screening new products/new product skus and or ideas and prepares proposals for management actions
• Defining the new product development (NPD) strategy for approval closely supported by the Region Marketing Manager and leading related projects.

Market Testing

• Recommends testing criteria for newly developed products, reviews test results and recommends alterations to testing programs.
• Point of Sale (POS) Development/Packaging
• Develops effective POS that portrays brand equity and maximizes stock mix, in accordance with Mktg plans.
• Manages the project implementation, directly dealing with Packaging functions and/or external agencies, ensuring the compliance with guidelines.

Trade Presentations

• Develops trade presentations that are presented to customers in co-operation with Account Managers to communicate and “sell” Marketing plans.

Market Research

• Cooperates with the Market Research function (In Luxembourg and/or Italy) to produce reports on the performance of Ferrero products (sell-out data, freshness, pricing, stock levels, market share, etc.) and on consumer behaviour (consumer preferences and changing tastes). Uses tools such as “Nielsen answers” to acquire and analyse data.
• Cooperates in carrying out ad-hoc surveys to monitor specific initiatives or more specific analysis of competitive and product-related scenarios and trends.
• Communication & Media Development
• Develops communication strategies in accordance with marketing plans and develops most effective & cost saving media schedules in order to achieve strategic goals.
• Promotions & Trade Marketing
• Develops concepts & promotion briefs with specialized agencies in order to achieve brand objectives
• Evaluate current projects efficiency, competitors’ behavior and operating activities performed at the points of sale.
• Supervising the material development activities

Financial

• Develops and manages budget for assigned products portfolio for advertising, promotion and other activities
• Overseeing and monitoring the Profit and Loss single items and global result, in order to suggest and manage possible countermeasures.
• Monitoring Sales / Consumer KPIs and following up (e.g. monthly / regular analysis of market / panel data and proposal of the so what / action plan)

Legal

• Ensures that all product/brand activities are compliant with relevant Acts, legal demands and ethical standards.
• Clearing of legal requirements related to commercials (property rights for audio/music,relations with actors, agencies, speakers, testimonials etc.) and deliver required
• information in order to set up promotions and sponsorships related contracts

Who we are looking for:

• Bachelor’s Degree in Marketing
• 6 – 10 years Marketing and Brand management experience within FMCG
• Post Graduate Qualification will be advantageous
• Experience in managing global brands and dealing with both local and international stakeholders