Marketing Manager - Kenilworth at Pick n Pay Stores Limited

• The Marketing Manager will be responsible for developing and executing marketing strategies to drive growth and market share for Financial Services, Value-Added Services (VAS), and Cellular/Mobile offerings for Pick n Pay. The incumbent will oversee marketing budgets, collaborate with internal and external stakeholders, and lead initiatives to enhance brand visibility, digital presence, and customer engagement.

Minimum requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum of 5 -8 years of experience in mobile telecommunications, retail, or related industries
• Proven track record of managing marketing budgets and delivering successful campaigns. 
• Experience in digital marketing, social media management, and event coordination. 
• Excellent communication, negotiation, and relationship-building skills.
• Strategic mindset with the ability to think creatively and drive results in a fast-paced, dynamic environment.
• Strategic Marketing Planning:
• Develop and implement comprehensive marketing strategies to grow the share of voice for VAS, Financial Services, and Cellular/Mobile offerings. 
• Identify market opportunities and create campaigns to drive customer acquisition, retention, and revenue growth, working closely with the business unit HOD’s. 
• Design and create the Internal PR strategy, which incorporates internal communication
• Budget Management:
• Manage and allocate marketing budgets effectively, ensuring optimal ROI for all campaigns. 
• Monitor and control marketing expenses, ensuring alignment with business objectives. 
• Stakeholder Collaboration:
• Work closely with appointed agencies, central marketing teams, internal departments, and external business partners/suppliers to deliver integrated marketing campaigns. 
• Foster strong relationships with stakeholders to ensure alignment and execution of marketing initiatives. 
• Multi-Channel Marketing:
• Develop and execute digital marketing strategies, including social media, SEO/SEM, email marketing, and online advertising. 
• Leverage digital channels to enhance brand visibility, customer engagement, and lead generation.
• Ensure the instore POS has been developed and executed to the blueprint agreed to by store design and PnP marketing
• Brand Management:
• Maintain and enhance the brand identity of VAS, Financial Services, and Cellular/Mobile offerings. 
• Ensure consistent messaging across all marketing channels and touchpoints. 
• Event Management:
• Plan, coordinate, and execute events to promote VAS, Financial Services, and Cellular/Mobile offerings. 
• Ensure events align with brand objectives and deliver measurable results.
• Performance Tracking and reporting:
• Monitor and analyse the performance of marketing campaigns, providing regular reports to the Executive of the Business Unit. 
• Use data-driven insights to optimize campaigns and improve outcomes.