MRI Software is a leading provider of real estate software solutions that transform the way communities live, work and play. MRI’s comprehensive, flexible, open and connected platform empowers owners, operators and occupiers in commercial and residential property organizations to innovate in rapidly changing markets. MRI has been a trailblazer in the PropT...
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As a Campaigns Manager at MRI Software, you will be responsible for marketing campaigns your specified sector or territories, really getting to know our client personas to develop our brand to resonate with the audience. You will create and deliver integrated campaigns, to drive customer acquisition and expand existing client opportunities, liaising with the Director of Marketing EMEA for Commercial property solutions, and other key individuals across the business to ensure alignment with organisational priorities. You will be responsible for maximizing return on investment across campaigns, working with fellow marketing professionals in the EMEA team to ensure objectives are met and performance targets achieved. You will build close ongoing marketing relationships with our key industry associations and market influencers to expand our brand reach and thought leadership content.
Responsibilities:
To be responsible for planning, developing, and delivering the annual integrated campaigns plan, from brief through to post-campaign analysis and reporting, using any insight gained to improve.
Align the annual campaigns plan to marketing themes, business strategy and Go to Market priorities, measuring achievement against set objectives and performance targets
Managing and building our content including client stories, to ensure engagement at the top of the funnel to attract new clients and maintain thought leadership presence in the sector.
To work with a network of agencies and freelancers - digital and creative, as required. Also working with internal content, PR and subject matter experts across the business to achieve success.
As part of campaigns activity, to plan for relevant presence at exhibitions, and conferences both physical and virtual formats including delivering a series of hosted webinars
To ensure brand compliance throughout campaigns, always on the lookout for imaginative and innovative ways of extending reach and influence
Develop and maintain positive working relationships with fellow colleagues and key external stakeholders
Requirements:
5 years of marketing experience within B2B
Experience within the property or facilities management sectors and advantage
Strong editing and proofreading skills
Excellent people skills to work effectively with remote team members and cross-functional teams in a matrix management arrangement
• Occasional travel to events in South Africa – estimates 2 x per annum
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