Marketing Manager at MultiChoice

Purpose of the Position:

• To assist with the management and implementation of consumer marketing campaigns to ensure alignment with the business objectives and overall value add to the business.

Key Performance Objectives
Tasks
Marketing Management

• Oversee all marketing production process from brief to delivery on Brand, products, packages and services campaigns
• Brief Media agency on campaigns
• Deliver on Digital assets where necessary as part of campaign delivery.
• To Promote a positive brand image that will lead to an increase in the overall subscriber base throughout the Africa
• Drive brand awareness, consideration, acquisition and positive customer behavior
• Drive Customer education, Self Service awareness and usage through marketing campaigns
• Drive awareness of packages offered as well as upgrades and downgrades
• Drive Awareness and usage of VAS services/products and other digital platforms across all spheres
• Drive retail/point of sale branding and marketing collateral

Operational Delivery

• Implement all marketing plans to promote acquisition
• Implement all marketing campaigns to promote customer education on self-service for all brands
• Plan and Manage all marketing campaigns, new products and services
• Assist in the planning and implementation of country specific Brand activities and ensure alignment with corporate brand objectives.
• Liaise with agencies and internal teams regarding on-air material and consistency
• Manage brand packages education and upgrades and downgrades (flexibility) marketing campaigns
• Ensure countries implement all marketing campaigns on ATL and BTL- Trade and POS
• Developed Relationships with Country GM’s and Local Marketing managers and/or Publicity Managers

Qualifications

• Degree in Marketing

Experience

• 5 years’ experience in a marketing or brand management role from any consumer facing business.
• Focus on understanding customer and developing marketing propositions to drive purchase and brand affinity.
• Knowledge and understanding of operations, technical, broadcasting and production background
• Understanding of the model for working and developing campaigns with agencies and management of multiple stakeholders
• Strong understanding of markets and customers
• Project management knowledge and experience

Technical Competencies

• Creativity
• Project Management
• Communication skills
• Stakeholder management at all levels of the organisation

Behavioral Competencies

• Relationship Building
• Conflict Resolution
• Decision Making
• Critical Appraisal
• Holistic Thinking
• Accountability
• Interpersonal support
• Persuading & Influence