Marketing Manager at Nestle

Position Summary

• Drive the Nespresso's business results and brand image by translating and implementing the global marketing strategy into the local market and ensuring the Nespresso customer experience across all customer touchpoints.

A day in the life of a Nespresso Marketing Manager

Drive business results and brand image

• Ensure collection and analysis of external data (market and consumers) and internal data (channels)
• Ensure generation of insights and formulation of recommendations for the entire Nespresso organization
• Ensure development of the consumer journey strategy (consistent across all touchpoints)
• Ensure communication of the consumer journey strategy guidelines to channels
• Ensure communication of a high-quality and consistent brand image across all marketing initiatives (e.g., IAP, CRM initiatives, product launches)
• Leads improvement of business results by providing marketing tools to B2C and B2B channels
• Ensure collection of feedback from channels to further improve the consumer journey strategy and marketing initiatives
• Ensure activation of Nespresso consumer base to drive business results.

Department and Management Responsibilities

• As part of the local Management Team, drive the overall organisation's business results by making tactical and strategic decisions and by building the organisation in a sustainable way
• Drive innovative solutions relevant for Nespresso by following the latest developments in the field and stay up to date on competitors
• Act as a spokesperson within the organisation and in the Management Team and be the end-responsible for the department and the department's results
• Translate the global strategy to local market needs and define initiatives to achieve business results
• Ensure that optimal investments and decisions are made in the OP process for both CAPEX and OPEX, in collaboration with Finance Lead leaders by promoting leadership skills
• Manage the P&L/budget within the department
• Align with HQ stakeholder and other markets' counterparts on strategy, priorities, and best practices
• Improve and implement efficient ways of working in line with the operational plan and company guidelines.         

People & Performance Management

• Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
• Build a strong team where team members collaborate effectively and understand their shared goals and purpose
• Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
• Lead by example in terms of NLF behaviors and safety leadership
• Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism.

What will make you successful

• Degree in Marketing Management or equivalent
• 5-6 years’ experience in Marketing Management
• Extensive commercial experience in marketing and sales with a strategic mindset, preferably in a high-end luxury brand or FMCG
• Extensive organizational and leadership experience
• Experience in marketing research/CRM/Brand Management/PR end to end marketing exposure