Pick n Pay Stores Limited, through its subsidiaries and associates, operates in the retail sector on the African continent.
Pick n Pay is the quintessential family store focused on the customer. Since 1967 when consumer champion Raymond Ackerman purchased the first few stores, the Ackerman family’s vision has grown and expanded to now encompass stores in ...
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The Hypermarkets are seeking a dynamic and results-driven Marketing Manager to support our marketing efforts and drive customer engagement across all platforms.
The ideal candidate will play a key role in creating and executing strategic marketing campaigns to promote our PnP Hypermarket brand, increase market share, and enhance customer awareness of our products and promotions.
The individual will drive trade promotions, promotional activations, build a trade calendar and be responsible to execute and deliver POS and signage in stores including revamps.
Degree/Diploma in Marketing, Retail Management, Communications or related field
5 years experience in Marketing Management or similar roles.
2–3 years of experience in Retail (marketing management)
Proficiency in Excel and SAP (intermediate to advanced)
Strong understanding of customer segmentation
Proficiency in using social media, email marketing tools, and digital advertising platforms.
Solid grasp of retail operations and the ability to align marketing strategies with business goals.
Valid driver’s licence
Develop, plan, and execute creative marketing campaigns to promote store promotions, new product launches, and brand awareness.
Work closely with corporate marketing on adverts, campaigns, and Saver programmes.
Leverage social media platforms and digital marketing tools to reach and engage target audiences effectively.
Create and coordinate marketing materials including digital assets, signage, in-store displays, brochures, and advertisements.
Work closely with buying teams to design marketing strategies to promotes products, increase sales and grow customer base.
Work closely with store management teams to ensure seamless execution of marketing strategies across all Hypers locations.
Analyze customer demographics and market data, using Living Standards Measure (LSM), to tailor campaigns according to customer needs and spending habits.
Monitor retail trends, competitor strategies, and consumer behaviour to refine and adapt marketing efforts.
Prepare and deliver regular reports on the performance and effectiveness of campaigns, promotions, and customer engagement initiatives.
Collaborate with external vendors, designers, and media outlets to ensure high-quality marketing output.
Assist in organizing and promoting in-store events and seasonal campaigns to increase foot traffic and sales.
Ensure consistency in brand messaging and visual identity across all marketing platforms and customer touchpoints.
Develop store profiles and trends, using sales data, smart shopper data etc.
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