Marketing Manager at Pick n Pay Stores Limited

Minimum Requirements:

• Bachelor’s degree in Marketing, Business, or a related field; postgraduate qualification advantageous.
• 5+ Years of experience.
• Proven experience at Marketing Manager level, preferably in eCommerce or retail.
• Strong understanding of omnichannel strategy and digital commerce trends.
• Demonstrated ability to link marketing execution to commercial outcomes (GMV, revenue, market share).
• Excellent leadership, stakeholder management, and communication skills.
• Analytical mindset with proficiency in data-driven decision-making.
• Strategic thinker with creative problem-solving ability.

Competencies 

• We’re looking for a strategic and commercially minded marketing leader with strong digital and omnichannel expertise. The ideal candidate will combine analytical insight with creative execution, demonstrating proven ability to link marketing activity to business growth.

Key competencies include:

• Strategic thinking and commercial acumen
• Strong leadership and stakeholder management
• Deep understanding of digital and performance marketing
• Customer-centric mindset with a passion for data-driven decision-making
• Excellent communication and influencing skills
• Proven ability to manage budgets, agencies, and cross-functional teams
• Innovative, agile, and results-oriented approach

Strategic Marketing Leadership

• Help define and deliver the marketing strategy for Pick n Pay eCommerce.
• Lead go-to-market planning for key initiatives, ensuring alignment with commercial, merchandising, and operational objectives.
• Act as a senior marketing voice in cross-functional teams, influencing decision-making across the business.

Brand & Customer Growth

• Drive brand positioning and differentiation within the South African eCommerce market.
• Build and execute marketing plans that grow customer acquisition, share of search, and long-term loyalty.
• Ensure consistency in brand messaging across all digital and in-store touchpoints.

Digital & Performance Marketing

• Oversee digital marketing campaigns (SEO/SEM, CRM, social, performance media) to maximise reach and conversion.
• Optimise the online customer journey to improve NPS, conversion, and basket size.
• Use advanced analytics to link marketing spend directly to GMV and ROI.

Cross-Functional & Stakeholder Leadership

• Partner closely with merchandising, operations, and technology teams to deliver seamless customer experiences.
• Influence senior stakeholders and manage agency/partner relationships to ensure best-in-class delivery.
• Serve as the escalation point for strategic marketing decisions impacting eCommerce.

Team & Agency Management

• Provide leadership to internal marketing teams and agency partners, ensuring clarity of objectives and accountability.
• Mentor and grow talent within the marketing function.
• Analytics, Reporting & Commercial Accountability
• Own the marketing performance dashboard for eCommerce.
• Translate insights into actionable strategies to drive growth.
• Report regularly to senior leadership on performance against KPIs and budget.

Budget & Resource Management

• Manage significant marketing budgets with a focus on ROI.
• Ensure cost-efficient resource allocation across initiatives.