Marketing Manager at Salt South Africa

Duties and Responsibilities:

• Develop and execute integrated marketing campaigns across digital and social media channels, ensuring maximum audience engagement and reach for artist releases
• Lead data-driven marketing strategies using analytics from streaming platforms and social media to optimize campaign performance and expand artist fan bases
• Manage relationships with key stakeholders, including artist managers, digital service providers, and media partners to ensure aligned campaign objectives
• Create and implement comprehensive publicity and communication strategies, including press kit development, media relations, and interview coordination
• Oversee content marketing initiatives, CRM growth strategies, and digital partnership opportunities while maintaining editorial calendars across online properties
• Direct and mentor marketing team members while managing campaign budgets and project timelines effectively
• Collaborate with partner management teams to develop and execute playlisting strategies and maintain relationships with digital service providers
• Monitor industry trends and incorporate innovative marketing approaches to enhance campaign effectiveness

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum 5 years of experience in marketing, with specific focus on digital and social media marketing
• Proven track record in developing and executing end-to-end marketing campaigns for music artists
• Experience with online advertising and media buying (Facebook advertising, AdWords, etc.)
• Understanding of music release lifecycles, digital distribution, and metadata
• Strong project management skills with ability to handle multiple campaigns simultaneously
• Passion for music and entertainment industry trends