Marketing Manager (Senior) at Discovery Limited

Key Purpose

• A key growth strategy for Discovery in South Africa is to accelerate growth of its business-to-business product portfolio, with a particular focus on its renewable energy platform, Discovery Green.

The purpose of this role is to:

• Support, refine and implement a resonant brand strategy for Discovery Green within the business-to-business segment
• Define and drive the implementation of brand, engagement and communication strategies to attract and acquire new clients for Discovery Green’s products and services
• Develop and roll out effective communication and engagement strategies for existing Discovery Green clients
• Interface with senior business stakeholders to define, align and implement brand and communication strategies

Areas of responsibility may include but not limited to

• Develop and execute Discovery Green’s marketing strategy to build brand and product awareness that translates into measurable product growth and sales
• Manage and optimise current and potential organic and paid acquisition channels
• Implement best-in-class direct communication and engagement plans for Discovery Green clients
• Continuously enhance and improve strategies, communications and imagery across the Discovery Green portfolio
• Unpack complex business needs and provide creative, commercially sound marketing solutions, considering all relevant stakeholders
• Ensure marketing solutions are aligned with Discovery’s marketing model and broader business strategy
• Enable fact-based, data-driven decision-making by establishing correlations between marketing activity, revenue and profitability
• Manage budgets and expenditures for defined marketing initiatives
• Research, examine and implement new opportunities and best practices in the business-to-business space, acting as a subject matter expert within the team
• Monitor market intelligence and track competitor and market movements

Proactive

• Bringing ideas to the business on product positioning and go-to-market approaches
• Conducting feasibility assessments and identifying new ways of doing things
• Measuring impact and driving corrective action
• Ensuring effective and timely implementation of plans
• Managing conflict early and constructively

Reactive

• Responding to business needs timeously and effectively

Competencies

Knowledge

• Business to business market segment insights and expertise
• Efficient channel selection according to target audience
• Agency workflow  
• Digital advertising – platform selection, SEO and analysis
• Print and production processes
• Marketing mix and application

Education and Experience

Qualifications

• Minimum 3 year undergraduate degree
• Post graduate qualification in marketing or business is highly advantageous
• Minimum of 5 years’ experience in Marketing, Strategy or a business-to-business environment

Experience

• Business to business marketing or customer engagement experience
• Advantageous industries - financial services, professional services banking, mobile telecoms
• Sound knowledge of key marketing disciplines not limited to GTM strategies, market development, driving adoption of digital services, B2B marketing, digital marketing and relationship marketing.