Marketing Manager (Senior) - Insure Marketing at Discovery Limited

Key Purpose

The Senior Marketing Manager partners with business to develop and implement integrated, strategically aligned marketing solutions and delivers marketing, PR, communications and brand projects. The incumbent operationalizes strategy through project management and delivers within budget, applying best practice marketing principles and leveraging key partnerships internally and externally. In addition, the Senior Marketing Manager provides specialist marketing advice to stakeholders and is responsible for managing, coordinating and coaching a team.

The Senior Marketing Manager is also responsible to create brand and communication solutions that enable business to meet their objectives by:

• Driving and defining the implementation of brand and communication strategy and solutions
• Collaborating closely with business resources, to ensure flawless, on-time and high impact delivery of marketing campaigns to help achieve company and business unit objectives.
• Interfacing with senior businesspeople to define and co-ordinate brand or communication strategy.
• Understanding the impact of that strategy across business.

Areas of responsibility may include but not limited to

Manages  the marketing team  and provides marketing direction and support across the business units

• Provides input into the Marketing, Brand and Communication Strategy
• Implements the Marketing, Brand and Communication Strategy, operational plan and targets for area of responsibility.
• Implements fit for purpose marketing systems aligned to the Discovery Marketing model, policies and practices and continually reviews and improves on them.
• Unpacks complexity and provides new ideas and thought leadership to drive sales and engagement with Brand.
• Secures approval for all content relating to the organisation's reputation destined for internal and external publication.
• Works cross-functionally to help develop advertising and promotional programmes, and positioning and manages information flow between the department, clients and service providers.
• Collates, compiles and reports on key business metrics.
• Manage partner relationships at the highest levels in order to develop co-operative relationships that are driven to meet business objectives
• Build and maintain relationships with key business people, both at a strategic and operational level.
• Generate insight and recommendations that demonstrate knowledge of client’s world and are based on client need.
• Manage a budget for channel specific initiatives in line with the communication and ongoing monitoring and control of expenses.
• Ensure team cohesiveness and optimal performance, drive integration of team members to deliver excellence and create an empowering environment where people can thrive and exceed expectations.

Manages people and ensures continuous improvement and professional development

• Fosters an environment conducive to cross-functional skills transfer and integrates and harnesses team specialities and talent.
• Cultivates an environment where creativity and innovation are encouraged and provides necessary guidance, coaching and support in this regard.
• Ensures team is highly motivated, challenged and supported.
• Manages team performance, welfare and motivation and guides and advises staff in area of expertise, sharing information, knowledge and best practices to achieve team goals.
• Implements company policy, systems and disciplinary procedures when necessary.
• Recruits and develops quality staff as required in consultation with Head of Marketing and HR.
• Ensures staff are clear about their roles, procedures and practices - conducts regular performance conversations, weekly one-on-one meetings and contracting and review processes.
• Delegates responsibility and authority whilst monitoring and managing performance. 
• Maintains up to date professional and technical knowledge for yourself and team, and keeps abreast of industry trends and pertinent legislation.
• Ensures team has excellent knowledge of the various, different sales teams and how they operate, in order to deliver strategy and build brand.
• Contributes to team success by ensuring team commitment and cohesion; values individual contributions and shows respect for others.
• Respects diversity and encourages an environment that values inclusivity.

Builds and manages operational relationships with internal stakeholders

• Interfaces with senior business colleagues to contribute to brand or communication
• Researches local and international trends and business enablers and makes recommendations for their customisation and incorporation into operations.
• Provides expert guidance to colleagues on industry best practice.
• Participates in meetings and forums to share knowledge, encourage innovation and manage complexities.
• Manages, balances and aligns customer requirements and quality of service to support the business strategy through building the brand presence and strength.
• Uses customer feedback to inform service delivery improvements.

Builds and manages external relationships

• Engages with business partners, resolves conflicts and builds effective relationships. 
• Collaborates with stakeholders to plan and implement solutions to business challenges.
• Aligns key business strategies and goals and ensures deliverables are communicated to internal and external customers; secures necessary documentation and sign-off.
• Builds and maintains vendor and supplier relationships, ensuring good communication and clear expectations.
• Ensures that the company's image is enhanced in all interactions with external and internal stakeholders.
• Creates opportunities for keeping the organisation and its products/services in front of the public and the trade.

Operationalises, aligns and optimises medium sized strategic marketing projects

• Liaises with different business units to understand business needs as they relate to marketing and business campaigns.
• Develops and manages the execution of multiple projects from conception to post implementation.
• Project manages and ensures effective delivery of all campaigns.
• Ensures campaign activities translate into profits or other strategic business objectives and creates value for customers and shareholders.
• Oversees short/medium term planning and optimises resource allocation across projects.
• Monitors and measures the success of marketing initiatives, drives corrective action and advises the organisation accordingly.
• Guides and enables change management initiatives and communication requirements for all projects.
• Defines and plans delivery of projects from start to completion within the scope, budget, agreed time-lines and to specified quality requirements.
• Identifies possible risks and opportunities and provides contingency plans.
•  Analyses the internal service delivery processes, identifies areas for improvement and makes changes to comply with best practices.

Manages the project budget for area of responsibility

• Plans, secures and controls the budget allocated for specific projects
• Presents the business case to motivate for project financial resources to Head of Marketing and obtains sign-off.

Competencies

• Convert technical information to audience appropriate communication
• Influence and persuade people to get things done

1. Negotiate
2. Present and sell your ideas

• Question processes, strategy and outputs
• Multi-task on multiple projects
• Leadership skills: Guide, develop and motivate others
• Make decisions
• Solve complex problems
• Build trusted partnerships
• Manage conflict
• Manage trade offs
• Instill confidence in others
• Communicate well in English both in writing and verbally

Attributes

• Empathetic
• Diplomatic
• People and relationship focused
• Sociable
• Team player
• Seen as a trusted adviser by clients
• Resilient
• Able to work calmly under pressure and provide answers and direction to others
• Flexible and adaptable
• Tenacious and persistent
• Dynamic and energetic
• Driven
• Confident
• Passionate
• Have initiative- being a self starter
• Naturally inclined to work hard
• Action and solution oriented (doer)
• Detail oriented
• Ability to think outside the box
• Leading and supervising
• Persuading and influencing
• Creating and innovating
• Presenting and communicating Information
• Planning and organising
• Delivering results and meeting client and customer expectations
• Adapting and responding to change

Education and Experience

• Minimum 3-year undergraduate degree or diploma (marketing or communication focused)
• 6-8 years’ experience in marketing or communication
• Sound knowledge of insurance/financial services as well as key marketing disciplines not limited to GTM strategies, market development, driving adoption of digital services, B2B marketing, digital marketing and relationship marketing.
• Post graduate qualification in marketing preferable