Marketing Officer – Foreshore, Cape Town at Cure Day Hospitals

KEY OUTPUTS

• Management of networking, internal staff functions and corporate social events.
• Responsible for ensuring a positive relationship between key stakeholders, mainly between doctors, other medical practitioners, medical funders, and other relevant companies i.e., suppliers of equipment, etc.
• Ownership of respective hospital’s marketing strategies.
• Recruitment of new doctors and maintenance of current doctors.
• Marketing of doctors to establish referring relationship between doctors.
• Management of relations with Hospital Manager pertaining to liaising with doctors, practice managers and receptionists.
• Co-ordination of the CPD programs for doctors.
• Maintenance of the doctor database.
• Targeted media marketing messages and campaigns i.e., social media, website, print.
• Manage Corporate social community projects.
• Planning and execution of marketing collateral.
• General marketing activities to promote hospitals and company to the public, the community, doctors, and medical funders i.e., advertising, open days, sponsorships.
• Submission of Monthly marketing report to Hospital Manger and Group Marketing Manager.
• Submission of relevant end of month admin document i.e., Credit card recon, marketing inventory, logbook.
• Maintaining and reporting of patient survey results.
• Timeous collection of doctor and doctor’s receptionist surveys and data.
• Maintaining individual budgets and hospital’s budgeted revenue.

REQUIREMENTS

• Grade 12 and Marketing related qualification.
• Minimum 2 years’ work experience in marketing or similar roles at a medium to large organization of which at least 1-year must be in medical industry and calling on doctors.
• Good track record of client relationships or liaison.
• Familiarity with technology used to assess performance.
• Experience in online marketing and advertising.
• Influencing and negotiation skills.
• Strategic thinking.
• Excellent written and verbal skills.
• Detail-oriented and organizing skill.
• High energy levels.
• Ability to handle pressure and to maintain good working relationship with other stakeholders.
• Willing to travel.
• Very good interpersonal skills.
• Creative and lateral thinker.
• Good teamwork skills.