Every day, our global brand icons, such as NIVEA, Eucerin and Hansaplast, make more than 500 million consumers in over 70 countries feel good in their skin. Care for consumers and our people worldwide is what has driven us all the time. More than 130 years ago, we invented modern skin care, kept continuously innovating it and still have a clear business focu...
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To develop and execute the BDF eCommerce (“eCom”) shopper & customer marketing strategy with Pure Player & Multichannel retailers, in order to successfully drive the overall BDF eCom strategy and growth.
Enabling the e-commerce sales teams to achieve their objectives and optimize the visibility and traffic to our brands across online landscape.
Defining the local standards for perfect store on-line, and ensuring optimal e-retail content is deployed on time, working with local brand teams and the global e-commerce team.
The individual also owns the translation of national brand plans into e-commerce tailored concept sells to enable sales managers to secure strong support plans for our brands with e-retailers.
Owns retailer.com media planning and activation, as well as any e-com specific promotion and pack development, working collaboratively with local brand, media, in-house agency and product supply.
Define the local e-retail content requirements and ensures optimal content is deployed to sales on-time.
Define local perfect store online standards and deploy across e-commerce sales teams.
Track on-line sales fundamentals
Translate national brand plans into e-commerce tailored conceptual sells.
Own retailer.com media planning and activation, ensuring optimal ROI of investments.
Own the relationship and direction of our (in-house) digital agency for development of retailer.com campaigns.
Develop ecommerce specific promotions and packs to accelerate our e-commerce growth.
Articulate the key needs of e-commerce in terms of 4P`s back to the broader business unit organization
Serve as the primary liaison between the local brand teams and the local e-commerce sales team
Own local reporting of e-commerce results and KPI`s
Develop and coordinate all merchandise selection for our eCom accounts (pure player & multichannel)
Drive to maximize sales and margin while creating a consistent online brand experience.
Conceptualize, design and implement relevant campaigns across select e-commerce portals to drive visibility and business
Develop A+ contents, SEO based Product description pages, Brand/ Theme Stores and visibility banners
Implement best in class (incl. full product Detail Page (PDP) management) to maximize product performance such as conversion, average order size and brand positioning
Analyze and optimize product placement on the retailer webshop to ensure “perfect store online/shop-in-shop”
Identify unique, under developed, emerging or new, products or categories, based on statistical analysis, competitive landscape, customer feedback and web analytics
Generate and drive online shopper customer behavior understanding to optimize purchase and product interaction paths
Design and increase the impact of the online marketing investment through continuous improvement by measuring, analyzing and interpreting campaign results and utilizing this information to improve return on investment for future campaigns.
Identify merchandise assortment voids/opportunities specific to the online business
Play a critical role in the development of an exclusive online assortment
Manage creative execution of all digital promotional media (incl. agency selection, strategic brief, KPI’s)
Develop Promotional strategy for e-commerce channel by understanding the model as well competitive and business trends
Your Profile
Min 3-4 years of experience in an Shopper Customer, preferably in the Health & beauty (FMCG) industry
Online merchandising experience using advanced inventory control and merchandising applications is strongly preferred
Strategic thinking: Very good analytical skills, able to tackle complex situations with the ability to translate analytic data into strategic ideas and concrete actions.
Driving results: Able to influence others, with strong negotiation skills to resolve issues/conflicts in a “win-win” manner
Collaboration: High focus on achieving exceptional results through strong cross-functional teams, internally and externally at all levels
Strong working knowledge of eCom best practices, digital marketing trends, brand websites, eMail, CRM and web analytics
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