Marketing Officer: Insurance at TWK Agri

Job Description

• TWK Agri has the following vacancy available: Marketing Officer (Insurance) within the Corporate Services division at Piet Retief, Mpumalanga.

Job Summary

• This role is focused on executing strategic marketing initiatives that enhance visibility, ensure regulatory compliance, and support the growth of the Insurance department.
• The Marketing Officer will be responsible for coordinating targeted campaigns, driving cross-selling efforts, managing marketing content, and representing the business at key events. All activities must be carried out in alignment with regulatory standards, within a dynamic and fast-paced environment.

Responsibilities and Duties

• Implementing marketing strategies for individual JR’s and BEE brokers on Insurance portfolio
• Implement, and manage integrated marketing campaigns across digital, print, and event platforms
• Lead multiple campaigns to promote insurance products, services and systems
• Drive brand awareness and positioning of the Insurance department in line with corporate identity and strategic goals
• Monitor, analyse, and report on campaign performance using analytics tools to track ROI and adjust strategy
• Ensure all marketing materials and activities comply with relevant insurance, financial services, and regulatory standards
• Liaise with compliance officers and legal advisors to review and approve marketing content
• Initiate and support cross-selling opportunities across the Insurance portfolio
• Assist broker teams with tailored marketing material, presentations, and client-facing communications
• Identify and leverage opportunities to grow market share
• Coordinate marketing initiatives between internal teams (brokers, compliance, corporate marketing)
• Represent the TWK Insurance department at industry events, exhibitions, sponsorships, and community initiatives
• Manage the TWK Insurance department’s presence at sponsored events to maximise exposure and customer engagement
• Drive and support BEE (Broad-Based Black Economic Empowerment) marketing initiatives
• Contribute to CSI (Corporate Social Investment) and community outreach programs aligned with the Insurance department’s values
• Support customer education through newsletters, guides and webinars
• Project management of all change management processes and advertising campaigns
• Manage and oversee the branding/logos of standard documents

Qualifications and Skills

• Degree/diploma in Marketing, Communications, or related field
• Proven experience in marketing, preferably within the insurance or financial services sector
• Solid understanding of online media platforms and digital marketing campaigns
• Strong analytical skills with the ability to measure campaign effectiveness
• Excellent communication, organisational, and project management skills
• Ability to work independently, take initiative, and manage multiple priorities

Closing Date 10 October 2025